3: Executing Your Gamification Plan
Chapter 7: Making Your Game a Reality
Choosing the Perfect Gamification Model for You
Determining Your Target Market
Embedding Goals into the Game
Building in Loyalty Rewards
Chapter 8: Selecting the Right Components
Making Sense of the Game Development Process
Assembling Your Team
Preparing the Technical Strategy
Chapter 9: Launching and Promoting Your Game
Scheduling the Right Time to Launch
Perfecting Your Landing Page
Leading Up to T Minus Zero
Launch Day: Aiming the Spotlight on Your Game
6 Part 4: Monitoring Real-Time Events and Data after You Go Live Chapter 10: Capturing All the Data Establishing a Portal to Your Data Knowing Which Data You Should Be Capturing Following the User Journey Gaining Valuable User Feedback Chapter 11: Analyzing and Applying Data Understanding the Why and How of Data Analysis Extracting Your Campaign Data Applying Intelligent Big Data Getting Help from Predictive Analysis Maintaining Control of Your Data Chapter 12: Avoiding Data Overload Watching Out for Maximum Capacity Dealing with Data Failure Applying the Best Development Practices
7 Part 5: Preparing for Your Next Gamification Quest Chapter 13: Failing Up: Learning from Your First Quest Taking a Hard Look at the Results Researching for the Future Shaping the Future Chapter 14: Relaunching Your Gamification Marketing Campaign Understanding Why You May Want to Relaunch Your Campaign Tweaking Your Gamification Campaign Knowing When to Shut It All Down
8 Part 6: The Part of Tens Chapter 15: Ten Best Gamification Marketing Examples Starbucks: Starbucks Rewards Chipotle: A Love Story Game Nike: Nike+ FuelBand M&M’s: Eye-Spy Pretzel Target: Wish List Citroën: Game of Scroll Coca-Cola: Shake It Netflix: Black Mirror: Bandersnatch Nissan: CarWings Magnum: Pleasure Hunt Chapter 16: Ten Common Gamification Marketing Mistakes Offering an Unengaging User Experience Leaving Your Audience Screaming, “Help!” Having a Flawed Game Structure Leaving the User Waiting Scoring Pointless Goals Not Establishing Clear Big Data Goals Looking Great on the Desktop, But Not So Much on Mobile Not Checking Up on Absentees Missing Out on Social Interaction Launching without Marketing Chapter 17: Ten Benefits to Gamifying Your Marketing Building Brand Awareness Increasing Reach Instantly Appealing to a Younger Audience Driving Engagement Injecting Fun into Your Brand Influencing Customer Behavior Accruing Big (Customer) Data Personalizing Brand Experiences Building Customer Loyalty Gathering Great Customer Feedback and Research
