Gamification Marketing For Dummies. Zarrar Chishti

Чтение книги онлайн.

Читать онлайн книгу Gamification Marketing For Dummies - Zarrar Chishti страница 6

Gamification Marketing For Dummies - Zarrar Chishti

Скачать книгу

style="font-size:15px;">      231  233

      232  234

      233  235

      234  236

      235  237

      236  238

      237  239

      238  241

      239  242

      240  243

      241  244

      242  245

      243  246

      244  247

      245  248

      246  249

      247  250

      248  251

      249  252

      250 253

      251  254

      252  255

      253  256

      254  257

      255  258

      256  259

      257  261

      258  262

      259 263

      260  264

      261  265

      262  266

      263 267

      264  269

      265 270

      266 271

      267 272

      268 273

      269 274

      270 275

      271 276

      272 277

      273 278

      274 279

      275 280

      276 281

      277 282

      278  283

      279  285

      280  287

      281  288

      282  289

      What is gamification marketing? After we had run a successful campaign, one of my clients put it simply: “I cannot believe we just gave our customers the experience of a game in a campaign that had nothing to do with games.”

      Gamification is when you apply techniques and concepts from games to any marketing campaign. Today, gamification is everywhere — for instance, companies rewarding their employees, teachers encouraging their pupils to compete for higher marks, and even parents rewarding their kids for washing the dishes.

      It’s no wonder gamification has worked well for marketing campaigns, too. When any company, large or small, implements gamification properly, the campaign will meet the company’s marketing objectives. Why? Because humans have an innate desire to play and compete.

      Gamification marketing can have the following end goals:

       To build brand awareness

       To increase engagement

       To drive conversions

       To boost customer loyalty

       To encourage brand advocacy

      This book is for marketers, not developers.

      Most books, blogs, and articles on gamification are written for developers. So, I wanted to write this book for people like my clients — people like you! Reading this book should feel like I’m sitting with you in our conference room discussing how you can implement gamification marketing in your next campaign.

      If you’re short on time, you can skip anything marked with the Technical Stuff icon, as well as text in gray boxes (called sidebars). This information is interesting (some might say fascinating!), but it’s not essential to your understanding of the subject at hand.

      Within this book, you may note that some web addresses break across two lines of text. If you’re reading this book in print and want to visit one of these web pages, simply key in the web address exactly as it’s noted in the text, pretending as though the line break doesn’t exist. If you’re reading this as an e-book, you’ve got it easy — just click the web address to be taken directly to the web page.

      Finally, within this book, you’ll find many examples of gamification marketing campaigns from companies around the world. Some of these campaigns will have ended by the time you read this book; others will still be running. For the ones that are still running, I encourage you to sign up and start engaging with them. Experience what they have to offer and try to relate how each gamification element will work with your own campaign.

      This book is for people who work in marketing or are responsible for their company’s marketing. Therefore, I do not assume that you are knowledgeable in game design or game development. However, I do assume the following:

       You’ll be running a campaign for your company.

       You know the basics of marketing.

       You’re

Скачать книгу