Instagram For Business For Dummies. Eric Butow

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whom Instagram thinks you may want to follow. To follow a user, click the Follow button.

       Heart icon: Displays a list of notifications, such as when someone comments on one of your photos or videos.

       Profile icon: Displays your Profile page.

      If you’re on the Explore or Profile page, you can return to the home page by clicking the Home icon or the Instagram logo.

Snapshot of viewing comments from other users to the right of the photo(s).

      FIGURE 1-10: You can view comments from other users to the right of the photo(s).

      Note the three dot icon to the right of the person who posted the photo. (If you’re following this person, the icon appears to the right of the word Following, as in Figure 1-10). Click this icon to open a pop-up menu that enables you to report the photo or video as inappropriate, unfollow the user, open the post, share the post, copy a link to the post, embed the photo on a website, or cancel the action and close the menu.

      If you’ve installed the Instagram app on your Windows PC or smartphone, you should use those versions instead of the tablet versions or the website because they have more functionality. And if you have a choice between using a PC or a smartphone, remember that iPhone and Android smartphone versions of Instagram have the most functionality of all.

      

You can also use the smartphone version of the Instagram app on your iPad or Android tablet.

      Starting Instagram on a computer

Snapshot of the Instagram app which is in the I section of the apps list.

      FIGURE 1-11: The Instagram app is in the I section of the apps list.

      After you launch the app for the first time, it will ask you to sign in using your Instagram username and password or to log in with your Facebook account.

      

Want to launch Instagram from your taskbar? Simply right-click the Instagram icon in the taskbar and click Pin to Taskbar.

      Starting Instagram on a mobile device

      If you’re using Instagram on an iPhone or iPad, you'll be asked to turn on Instagram notifications in the Please Turn On Notifications window. If you don’t turn them on, you won’t know, for example, if one of your followers likes a photo you posted. Turn on Instagram notifications by tapping OK in the window. Next, you see the Instagram Would Like to Send You Notifications window. This seems redundant, but Instagram is asking you to send your notifications with sounds and alerts. If you want to do this, tap Allow in the window. Otherwise, tap Don’t Allow in the window.

      If you’re using an Android smartphone or tablet, you won’t see a notification window. Instead, you’ll see your home screen. You can change the notification settings in Instagram for Android, as you discover in Chapter 21.

Snapshot of the Instagram icon which appears in the second row of icons on this iPhone.

      FIGURE 1-12: The Instagram icon appears in the second row of icons on this iPhone.

      Setting Up Your Profile

      IN THIS CHAPTER

      

Deciding what info to use in your profile

      

Creating an effective bio

      

Upgrading to a business profile

      After you install the Instagram app on your mobile device, the first major task you face is setting up your profile. Your profile should accurately represent your business brand — and appeal to your target audience.

      In this chapter, we show you how to set up the different components of your profile. Although a profile has several parts, establishing the right username immediately is the most important. Proper selection at the beginning ensures that you don't have to make unwanted changes in the future or compensate for an irrelevant username as your business grows. If you set up your Instagram profile foundations to align with your brand, you'll be able to edit additional components as you grow and better drive business results from your Instagram account.

      Instagram profiles are comprised of the following six components: username, profile photo, name, bio, website URL, and business address (optional). In addition, profiles that have upgraded to a business account, such as the account in Figure 2-1, have connection buttons. We talk more about all these elements in the coming sections.

Snapshot of an Instagram profile consists of these standard components.

      FIGURE 2-1: An Instagram profile consists of these standard components.

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