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Introduction
Are you ready to have some fun? We hope you are! Because Instagram is all about entertainment and creating exciting content. Because you’ve chosen this book, we know you’re ready to get down to business creating an Instagram account that will not only help you grow your business but also be something you enjoy!
With more and more people joining Instagram every day, the social media app continues to grow at unprecedented rates. But with that growth comes a lot of noise and saturation from people who don’t quite understand how to use the platform effectively. However, after reading this book, you'll have the tools and tactics necessary to build a successful Instagram profile.
About This Book
The purpose of Instagram For Business For Dummies, 2nd Edition is to help you use Instagram effectively. But as you can see by the number of pages in this book, that purpose is easier said than done!
Instagram really is as simple as uploading a photo. But for strategic business use, you should employ a number of marketing and traffic-generating tactics, which we explore in this book. And as Instagram adds more features to the platform, such as IGTV and Reels, understanding how to create this additional content is just as important.
Instagram is an interactive and community-focused platform, so we hope you are looking forward to building a community around your brand.
We take you through every step of creating and uploading content to Instagram, writing effective captions that get your audience to take action, finding hashtags that help you get more exposure, building your audience, and using all the fun features built into Instagram.
Foolish Assumptions
When writing this book, we assumed that you
Have a business or are getting ready to start a business
Have a website for your business
Know your target customer audience and know that they're using Instagram
Want to use Instagram effectively to drive real business results
Don't want to look like an amateur, even if you're new to using Instagram
Are committed to devoting time and energy to build a presence on Instagram that will reflect your brand
If these assumptions are correct, this is the right book for you! We’re confident that the tactics and information here will help you achieve your goals.
Icons Used in This Book
To make things easier and ensure that you don’t miss important details, various icons appear throughout this book. Here’s what the different icons look like and mean.
