13-12: The Instagram Insights button is below your bio on your profile p...FIGURE 13-13: The Insights page displays results from the past week for your In...FIGURE 13-14: This Excel spreadsheet shows key metrics that are being tracked.FIGURE 13-15: Iconosquare offers more options than Instagram Insights for data ...FIGURE 13-16: The Sprout Social dashboard offers easy-to-understand reporting f...14 Chapter 14FIGURE 14-1: View stories by tapping a profile picture at the top of your newsf...FIGURE 14-2: Tap or hold down on the white circle to take a photo or video, res...FIGURE 14-3: Send your story as a disappearing message to an individual user or...FIGURE 14-4: Swipe up from the bottom of the Instagram stories screen to see ph...FIGURE 14-5: Tap the Aa icon to create a text-only post.FIGURE 14-6: You can save your story before you post it.FIGURE 14-7: You can save your story after you've posted it as well.FIGURE 14-8: Send a direct message to individuals.FIGURE 14-9: You can also send a direct message to a group.FIGURE 14-10: @martinholsinger talks to his target audience of residential cont...FIGURE 14-11: @egglestondesigns uses before-and-after shots to show her home st...FIGURE 14-12: @glwheeler76 showcases her jewelry in a fun series with a call to...FIGURE 14-13: @isocialfanz shows his followers the equipment he uses to record ...FIGURE 14-14: @coreycwalker shows her followers her conference travel to Cape C...FIGURE 14-15: Instagram Stories ads have a call to action at the bottom of the ...
15 Chapter 15FIGURE 15-1: Adobe Spark offers categories and featured designs that you can al...FIGURE 15-2: Customize a template design’s photo, layout, and more.FIGURE 15-3: To add text, tap Aa in the top-right of the screen (left) and then...FIGURE 15-4: You can draw with a magic marker, an arrow, a highlighter, and neo...FIGURE 15-5: You can choose from a variety of stickers.FIGURE 15-6: You can add your location (left) or a hashtag (right) to your stor...FIGURE 15-7: To add a link, tap the chain link at the top of your story (left),...FIGURE 15-8: Instagram stories offer fun face filters that alter your appearanc...FIGURE 15-9: The Boomerang icon is on the left side of the screen.FIGURE 15-10: The photo is in the upper-left quadrant, and the live camera is i...FIGURE 15-11: The SuperZoom screen.FIGURE 15-12: The Instagram Reel has a Reels icon in the post.FIGURE 15-13: Instagram Reels have a tab on the account profile page. FIGURE 15-14: Instagram Reels are discoverable in the Explore feed.FIGURE 15-15: The setting icons appear on the left side of the Reels screen.FIGURE 15-16: The Share screen allows you to share the reel to your feed, Reels...FIGURE 15-17: Share your reel to your story.
16 Chapter 16FIGURE 16-1: Tap the smiley face sticker icon (left) to access story stickers (...FIGURE 16-2: Tagging a small location — in this case, National University — all...FIGURE 16-3: Select your location from the list of locations or use the search ...FIGURE 16-4: Tap the location sticker to choose different color and background ...FIGURE 16-5: Type the name or username of a person you want to @mention with a ...FIGURE 16-6: Use the search bar in the GIF sticker screen to find animations re...FIGURE 16-7: Type your question (left) and then readers can drag the smiley fac...FIGURE 16-8: Use the question sticker to generate dialogue and participation wi...FIGURE 16-9: Use the quiz sticker to test your followers.FIGURE 16-10: Tap the countdown sticker to set the end date and time.FIGURE 16-11: Add a picture-in-picture effect to your stories by using the came...FIGURE 16-12: Tap and hold any sticker in a story to drag it down to the trash ...FIGURE 16-13: Select the pen icon from the story toolbar to access the drawing ...FIGURE 16-14: Doodle tools offer different pen options, different thickness opt...FIGURE 16-15: Combine drawing tools by overlaying a solid color on top of an im...FIGURE 16-16: Instagram stories offer a variety of font options for you to pers...FIGURE 16-17: Instagram stories offer a variety of font options to choose from.
17 Chapter 17FIGURE 17-1: Story highlights are the series of circles below the bio and are a...FIGURE 17-2: When starting a new story highlights gallery, you’ll be able to ch...FIGURE 17-3: When you access an active story, you’ll see the highlight icon, wh...FIGURE 17-4: Reposition your image as needed.FIGURE 17-5: Custom covers for highlights offer a creative and appealing way to...FIGURE 17-6: Add archived stories in the Add tab to a highlight.FIGURE 17-7: You can add archived stories to a highlight.FIGURE 17-8: Deleting any post from a highlight is just as easy as adding a pos...
18 Chapter 18FIGURE 18-1: Go Live on Instagram (left); your video is live (right).FIGURE 18-2: Turn off commenting (left), and save or share your live video (rig...FIGURE 18-3: Post graphics on Instagram before your Live broadcast to promote i...FIGURE 18-4: The two-face icon allows you to invite someone into your live vide...FIGURE 18-5: A guest on a live broadcast shares the screen with you until the p...
19 Chapter 19FIGURE 19-1: Access IGTV from an account’s profile (left) or the Explore page (...FIGURE 19-2: Watching an IGTV video.FIGURE 19-3: The IGTV home feed is full of videos from those you follow and tho...
20 Chapter 20FIGURE 20-1: Select an existing video from your library.FIGURE 20-2: Choose Long Video to share a full-length video to IGTV.FIGURE 20-3: Choose a cover photo.FIGURE 20-4: Add your video title and description.FIGURE 20-5: Select the IGTV tab from your desktop Instagram profile and click ...FIGURE 20-6: Drag and drop a file onto the browser page.FIGURE 20-7: Your video is uploaded to Instagram via the desktop following the ...FIGURE 20-8: View, like, and reply to comments on your IGTV video by tapping th...
21 Chapter 21FIGURE 21-1: Clear your Google Play Store data here.FIGURE 21-2: The storage space that the Instagram app is taking up appears to t...FIGURE 21-3: The storage space on an Android device.FIGURE 21-4: Getting password help on an iPhone.FIGURE 21-5: The Profile screen on an iPhone (left) and an Android smartphone.
22 Chapter 22FIGURE 22-1: Instagram Help Center on a desktop browser.FIGURE 22-2: Swipe to view all options in Help Center.FIGURE 22-3: Help Center on an Android device.FIGURE 22-4: Privacy and safety topics on an iPhone.FIGURE 22-5: The Instagram website for business.FIGURE 22-6: The Instagram for Business page on Facebook.FIGURE 22-7: Follow the Instagram feed by clicking or tapping the Follow button...FIGURE 22-8: Blog post titles appear below the image.FIGURE 22-9: The Instagram Business blog.FIGURE 22-10: The Reddit Instagram page.FIGURE 22-11: The Quora Instagram for Marketers group page.
23 Chapter 23FIGURE 23-1: GoPro shares great well-branded content.FIGURE 23-2: The @yellowillow account incorporates yellow into post content. FIGURE 23-3: The @leesfeedboutique account staff models all of its new inventor...FIGURE 23-4: The @rpmitalian account shares a variety of images from its restau...FIGURE 23-5: The @gymshark account uses athletic influencers to promote its wor...FIGURE 23-6: The @thelovebombco account displays its personality and branding c...FIGURE 23-7: The @the.book.report account uses a variety of features to provide...FIGURE 23-8: The @lajollamom account uses captions to educate and inform Katie’...FIGURE 23-9: The @TSA Instagram account is full of items people have attempted ...FIGURE 23-10: The @generalelectric account shares fun and educational content t...
24 Chapter 24FIGURE 24-1: The Explore page displays a variety of content targeted toward you...FIGURE 24-2: A hashtag gallery displays the Instagram posts that include the ha...FIGURE 24-3: The hashtag search screen populates other hashtags with your relat...FIGURE 24-4: Use the Search field to look up your competitors.FIGURE 24-5: Products with appealing Instagram posts. FIGURE 24-6: Photographers often focus on a specific type of photography. FIGURE 24-7: Bloggers often create cohesive galleries that appeal visually to t...FIGURE 24-8: Big brands get creative on Instagram.FIGURE 24-9: The Instagram for Business account on Instagram.
Guide
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