Everyday People, Extraordinary Leadership. James M. Kouzes
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To answer these questions, we have been asking people since the early 1980s to tell us what they did when they were at their “personal best” as leaders. We continue to ask this question in our studies and workshops around the world. We have collected thousands of Personal-Best Leadership Experiences—stories about times when individuals report how they excelled at leading, when they were operating at peak performance—from across a wide variety of settings, nationalities, organizations, levels, ages, genders, educational backgrounds, and the like. We've interviewed students in universities, individual contributors at work, middle managers in large and small companies, volunteers in the community, and executives in the C-suite about times when they excelled at leading—when they were doing their best as leaders.
Before finding out what others said, reflect for a moment on something that you would consider your Personal-Best Leadership Experience. This experience could be a time when you emerged as the informal leader, or it could be a time when you were appointed to take on the lead role in a new project. It could be in any functional area, in any type of organization, in a staff or line role. The experience does not need to be in your current organization. It could be in a prior job, a club, a community volunteer setting, a professional organization, a school, a team, a congregation, or even a family setting. It could be a project to improve a product or service, an initiative to bring about a change in your neighborhood, the turnaround of a poorly performing team, the start-up of a new business, jumping in during a crisis, or any other kind of challenge that required leadership.
When we initially analyzed the themes in the thousands of personal-best stories we had collected, two meta-lessons emerged and continue to be front and center. The first lesson we learned is that everyone has a story to tell. Regardless of whom we ask, people are able to identify a time when they did their best as a leader. The specifics of the personal-best stories varied from person to person because the individuals responding to the Personal-Best Leadership Experience Questionnaire were different from one another along a myriad of factors. Despite any individual differences, settings, and circumstances, the second lesson we learned is that the actions and behaviors of leaders when at their best are more similar than they are different. There is a set of common behaviors and actions that people demonstrate when they operate at their personal-best as leaders. These behaviors are universal, and they have stood the test of time and place.7 Moreover, hundreds of independent scholars have validated this framework in their own studies investigating the central role leadership plays in personal well-being, organizational productivity, and effectiveness.8 The evidence is clear: exemplary leadership is found in every corner of the globe, every sector of society, every community, every organization, and every type of individual.
We've grouped these behaviors into a leadership operating system that we call The Five Practices of Exemplary Leadership.9 When making extraordinary things happen, leaders:
Model the Way
Inspire a Shared Vision
Challenge the Process
Enable Others to Act
Encourage the Heart
Let's take a brief look now at each of The Five Practices. We will explore them more completely in Chapters 2 through 6. In those chapters you will find numerous stories and examples about how people much like you have applied them in their settings. We'll also provide several practical ideas about how you can learn to be the best leader you can be.
Model the Way Titles are granted, but it's your behavior that earns you respect. This sentiment was expressed in everyone's personal-best case, as represented by such comments as “I couldn't tell anyone what to do, I had to show them,” “I had to be a role model for the behavior I wanted from others,” and “I had to be clear about my personal values and then make sure that I walked the talk.” Exemplary leaders know that if they want to earn the respect of the people around them and achieve the highest standards, they must be models of the behavior they expect of others. Exemplary leaders Model the Way.
To effectively model the way, you first must be clear about your guiding principles. You must clarify values by finding your voice. When you understand who you are and the values you hold dear, then you can speak authentically about the beliefs that you want to guide your decisions and actions. But your values aren't the only values that matter. Leaders don't speak just for themselves. They also speak for the group, and in every team, organization, and community, there are others who also feel strongly about matters of principle. As a leader, you also must help identify and affirm the shared values of the group you are working with. Without an agreed-on and collective understanding of what is right and what is wrong, then anything goes, and there are neither practical nor ethical standards for people to follow.
When it comes to determining how serious leaders are about what they say, however, a leader's actions are far more important than their words. People listen to the talk, and then they watch the walk. Words and actions must be consistent for leaders to be believed, so exemplary leaders set the example by aligning actions with shared values. The best way that you prove that something is important is by doing it yourself. Through daily actions, leaders demonstrate their deep commitment to their beliefs and to the shared values of the groups they are part of.
Inspire a Shared Vision People describe their Personal-Best Leadership Experiences as times when they imagined exciting and meaningful futures for themselves and others. They reported actions such as: “I told the team that we need everyone's commitment to make our vision a reality, to reach our dreams and make them happen,” “The more I imagined what was possible, the more clearly I could describe what the future might hold in store for all of us,” and “We had to be aligned so that we could find a common purpose as a team going forward.” They had a desire to create something that no one else had ever created before. They had visions of what could be, and they had absolute faith and confidence that those aspirations could become reality. When performing at their best, leaders Inspire a Shared Vision.
In many ways, leaders live their lives backward. By building upon experiences, they see pictures in their mind's eye of what success will look like even before they've started their projects, much as architects draw blueprints or engineers build models. Their clear image of the future pulls them forward, and they are able to speak enthusiastically and energetically about the compelling possibilities. They envision the future by imagining exciting and ennobling possibilities.
Yet visions seen only by leaders are insufficient to create an organized movement or a significant change. People will not follow until they can embrace a vision as their own. They must be able to see exciting possibilities for themselves. To realize a vision, then, leaders have to be clear not only about why it is important to them, but they must be equally clear about why it is important to those they lead. To perform at their best, leaders enlist others in a common vision by appealing to shared ideals and aspirations.
When you truly understand and take to heart the hopes and dreams of those you are involved with, you can breathe life into the aspirations of others. You are able to forge a unity of purpose by explaining and showing how and why the dream is for the common good. The way you ignite passion in others is by expressing contagious enthusiasm for the compelling vision of the group, communicating their zeal through vivid language and an expressive style.
Challenge