Digital Transformations in the Challenge of Activity and Work. Группа авторов

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Digital Transformations in the Challenge of Activity and Work - Группа авторов

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(Engeström 2008a). This hybrid aspect of work organization aims to develop the network effect (a development of efficiency through the decentralization of information control centers). It is a new model of success that combines economic performance and the knowledge economy. In fact, the organization of daily work is based on a multi-centered (several activities in parallel) and reticular (networked, without hierarchical links) structure. Two major changes in the organization of daily work are emerging: the co-configuration of work and the mobilization of social capital.

      2.2.1. The co-configuration of work

      The co-configuration of work consists of the growing need to make very different actors collaborate, those that are both internal and external to the company. The aim is to ensure the production of a service or product that is tailored to the needs and desires of customers (Engeström 2008b). First applied to the economic context, the co-configuration of work has gradually integrated into companies, instilling new collaborative dynamics that are aimed at creating individual and collective values.

      From a work organization point of view, co-configuration requires a great ability to collaborate in a highly variable environment, to adapt, to make it look good (customize) and to be transparent. Professionals must therefore juggle different work purposes (work objects) on a daily basis: responding to the requests of superiors, achieving the objectives set as a team and, at the same time, getting involved in cross-functional work groups with colleagues who do not belong to the same team and with purchasers who are not hierarchical superiors (Edwards 2011).

      2.2.2. Mobilizing social capital to make sharing more flexible

      Social capital is defined as the set of relationships that can be mobilized by an individual or a group and can be considered to be a resource that is comparable to economic capital. It is based on a principle of solidarity that makes it possible to give information to colleagues. It is based on cooperation dynamics that exist outside of formal procedures (Bourdieu 1980; Alter 2009).

      In these cross-functional, asynchronous and multi-professional work contexts, the manager’s role as an arbitrator tends to disappear. This translates into a net increase in the decision-making autonomy of the employee, who must then develop new, less cognitive and more relational skills (self-esteem, social skills, decision-making autonomy, also known as “soft skills”). Indeed, not only must one learn and acquire knowledge, but also learn to cooperate in order to work in a group according to the specific modalities of social networks: to show oneself on the network, to know how to manage one’s visibility and to organize one’s interactions and presence (Cardon 2008). Professionals are then enjoined to show flexibility and reactivity by mobilizing their social capital (Lazega 2006) via DESN functionalities that promote social and interactive (interacting, posting a comment) and cognitive (problem solving) dimensions in mediatized collaborative environments (Détienne et al. 2010). The objective is to develop innovation and social links, to improve production quality and to capitalize knowledge (Galinon-Mélénec 2010; Conaldi and Lomi 2013).

      Finally, the DESN is more than just a technology. It becomes a collaborative partner in the service of value creation that stems from all the networking and co-configuration mechanisms in which professionals can participate. However, from the point of view of work activity, these mechanisms pose major challenges for professionals. We are witnessing a loss of the centrality of activities and a reconfiguration of the conditions surrounding the power to act.

      Poly-contextuality is defined by a multiplication of socio-organizational (several types of organization within a company), professional (several professions) and instrumental (several means of interaction with DESNs and several mobilized ICTs) contexts. It is the main characteristic of contemporary activities carried out via these socially oriented technologies. In these variable, labile and flexible activities, the possibility of identifying “what must be done, how and for whom” participates in this sense of usefulness that is considered a priority in the construction of meaning in work. We can then wonder about the ability, of a professional immersed in these poly-contextual activities, to clearly identify the work objects that need to be carried out in order to orient the activity in these work environments and give meaning to their work (Sannino et al. 2009).

      2.3.1. Networking, the power to act and meaning at work

      2.3.1.1. Activity, an organized and dynamic system

      In the field of work, the development of a sufficiently good activity is a health operator (Clot 2008). Human activity is characterized by the capacity of individuals and collectives to develop strategies with artifacts (to appropriate them) in order to be able to act on the environment around them. Work activity can therefore be considered as the result of a system of interactions produced between several human and non-human actors (artifacts, norms, rules, tools, technical objects) and which makes it possible to achieve objectives (see Figure 2.1).

      Figure 2.1. The activity system (Engeström 1998)

      2.3.1.2. Network activity, the reign of negotiation in work

      Professionals using DESNs engage in a poly-contextual activity where different activity streams are managed in parallel, based on different work objects that may be juxtaposed or diametrically opposed (Engeström et al. 1995). The goals and means to carry out this activity are systematically different, involving collectives that often do not belong to the same profession, for purposes that may vary according to the people involved and the service objectives (Engeström 2008a).

      The

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