Planning and Executing Credible Experiments. Robert J. Moffat

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What will be the likely outcome? Select the data trajectories and data‐density distribution. How should the data points be distributed over the operating surface? Design the hardware. The apparatus must create the desired domain.
Build apparatus. Watch schedule and cost. Track critical path and critical person lines.
Write the DIP. Convert equations and measurable inputs to selected response variables. Debug program.
Shake down apparatus. First, make it repeatable. Then, make it work. Finally, make it work well.
Execute qualification runs and document credibility. Calibrate. Document uniformity and stability. Certify baseline data.
Take production data. These are the required results.
Interpret the results. What do the results mean to the client or target audience?
Document the experiment. Present the results and interpret them. Record the data that support these conclusions and establish credibility of the experiment.

      1 3.1 From your review of prior work and research, what risks might your experiment encounter?

      2 3.2 What risks will your client accept?

      3 3.3 What risks will your client face by not pursuing this experiment?

      4 3.4 How much will your client stake on successful completion of this experiment?

      5 3.5 What is the cost of a null answer?

      6 3.6 How much risk will your client assume?

      7 3.7 Do the Occupational Safety and Health Administration (OSHA) or state laws or national codes limit the direction and extent that your proposed experiment can pursue?

      8 3.8 Rinse and repeat from Exercise 3.1.

      The motivating question is the question that, if answered, justifies the entire cost of running the experiment.

      I strongly believe in organizing every research‐type experiment around a question, for several reasons.

      1 When your goal is to answer a question, you know you can quit when you have an acceptable answer!

      2 If your experimental objective was “to study…,” or “to investigate…,” or “to document…,” then you may never know when to quit. There is no end to “studying” or “investigating.” You will quit only when the money runs out or you get bored or reassigned, but you will never be finished. If, on the other hand, you have a specific question to answer, you can quit when you have the answer or when you can prove that you can't get the answer by this kind of experiment.

      3 Knowing the motivating question helps in making the trade‐off decisions during planning and debugging.

      A research program generally begins with a “need to know,” an urge on someone's part to solve a problem. Unfortunately, the person who first feels the urge may have in mind some steps toward what he/she thinks is the solution and may present an experiment plan that is a path to that particular “solution” rather than a path to solving the general problem.

      To some extent, this can be avoided by specifically addressing the issue of “What question are we trying to answer?” instead of “What are we going to do?”

(American folk song, origin unknown) A dialog between Henry and Liza over a chore with never‐ending quandaries!
Henry Liza
There's a hole in my bucket! Dear Liza, Dear Liza. There's a hole in my bucket, Dear Liza, A hole! Well, mend it! Dear Henry, Dear Henry, Dear Henry. Well, mend it! Dear Henry, Dear Henry, Mend it!
With what shall I mend it? Dear Liza, Dear Liza. With what shall I mend it? Dear Liza, With what? With a straw! Dear Henry, Dear Henry, Dear Henry. With a straw! Dear Henry, Dear Henry, A straw!
But the straw is too long! Dear Liza, Dear Liza. But the straw is too long! Dear Liza, Too long! Then cut it! Dear Henry, Dear Henry, Dear Henry. Then cut it! Dear Henry, Dear Henry, Cut it!
With what shall I cut it? Dear Liza, Dear Liza. With what shall I cut it? Dear Liza, Cut it? With a knife! Dear Henry, Dear Henry, Dear Henry. With a knife! Dear Henry, Dear Henry, A knife!
But the knife is too dull! Dear Liza, Dear Liza. But the knife is too dull! Dear Liza, Too dull! Then whet it! Dear Henry, Dear Henry, Dear Henry. Then whet it! Dear Henry, Dear Henry, Whet it! (Whet means “to

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