Cognitive Theory
Reasoned Action Theory
Transtheoretical Model of Behavior Change
Conclusions
References
10 Theories of Message Effects
Agenda Setting
Cultivation Theory
Narrative Engagement Framework
Framing Theory
Inoculation Theory
Uses and Gratifications Theory
Media Complementarity Theory
Conclusion
References
9 PART IV: Perspectives on Organizations and Society 11 Social Psychological Influences on Health Communication Diffusion of Innovation Social Judgment Theory Self‐Determination Theory Social Comparison Theory Conclusion References 12 Theories of Public Relations The Situational Theory of Publics The Situational Theory of Problem‐Solving Conclusion References 13 Theories of Uncertainty Harm Reduction Uncertainty Management Theory The Theory of Motivated Information Management Problematic Integration Theory Conclusion References 14 Cultural Theories of Health Communication Interdisciplinary Foundations Culture as Variable: Correlational Studies of Culture in Health Communication Culture as Context: Ecological, Language, and Performance Perspectives in Health Communication Culture as Critique: Political, Structural, and Ideological Considerations in Health Communication Conclusion References 15 Effects of Digital Media Technology on Health Communication Cue route Action Route Conclusion References
10 PART V: Perspectives on the Future 16 Directions in Health Communication Theory The Need for Multilevel, Systems‐Oriented Thinking about Health The Need for Longitudinal Theorizing The Need to Consider Translation,Implementation, and Dissemination The Need for Integration with Regulatory Science The Need to Theorize about Misinformation Summary References
11 Index
List of Tables
1 Chapter 9Table 9.1 Summary of social cognitive theory, reasoned action theory, and the...Table 9.2 Operational definitions of stages of change.
List of Illustrations
1 Chapter 6Figure 6.1 Communication pathways to improved health outcomes
2 Chapter 9Figure 9.1 The theory of reasoned action.Figure 9.2 The theory of planned behavior.Figure 9.3 The integrative model of behavioral prediction.Figure 9.4 The reasoned action model.
3 Chapter 11Figure 11.1 Ordered alternatives questionnaire about students’ perceptions o...
Guide
1 Cover
2 Table of Contents
Pages
1 ii
2 iii
3
