Health Communication Theory. Группа авторов

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of the partial and indeterminate recognizes that the nature of narrative knowledge is always situated and shifting: “People live stories, and in the living of these stories, reaffirm them, modify them, and create new ones” (Harter et al. 2005, p. 27).

      Narrative Medicine

      The narrative medicine movement signifies growing acknowledgment that clinical judgment is an interpretive act of coupling narrative logics with the scientific reasoning of biomedicine (Harter 2013; Sharf et al. 2011). Widely recognized as the authority in the practice of narrative medicine, Dr. Rita Charon (2006, 2009) – who is both a general internist (with an MD from Harvard University) and a literary scholar (with a PhD from Columbia University) – claims that narrative sensibilities humanize healthcare by enabling providers to join with patients who are suffering and to be responsive to their plight. Narrative medicine (see also Chapter 6) calls for providers to study literary texts to deepen their abilities – what Charon (2006) deems narrative competence – to absorb, interpret, and respond to the stories of others. Because narrative provides an important “road toward empathy and reflection” (Charon 2006, p. 131) by orienting individuals aesthetically and imaginatively to the way they live, literary ways of thinking can help providers adopt contradictory points of view, embrace the metaphorical as well as the factual, and be moved by what they hear (Charon 2006).

      Physicians who practice narrative medicine make sense of their patients’ experiences through a mutual dialogue of storytelling and story‐listening. First, they attend to what their patients are saying and how they are saying it; then, they represent what they have witnessed by creating something new, by writing their experiences to perceive and display their thoughts, feelings, and perceptions of the situation (Charon 2006). From this perspective, narratives invite providers to stretch their imaginations to empathically grasp events befalling their patients: “The boldness of the imagination is the courage to relinquish one’s own coherent experience of the world for another’s unplumbed, potentially volatile viewpoint” (Charon 2006, p. 122). Ultimately, narrative medicine is a relational accomplishment: providers must be attentive without becoming overwhelmed, and patients must be willing and empowered to story their experiences (Harter 2013).

      Autoethnography has become increasingly popular in the social sciences, especially in health‐related research (Chang 2016). By definition, autoethnography “operates as a bridge, connecting autobiography and ethnography in order to study the intersection of self and others, self and culture” (Ellingson and Ellis 2008, p. 446). Autoethnographers incorporate the “I” into research but analyze the self as if an “other” (Ellingson and Ellis 2008, p. 448), describing and systematically analyzing their personal experiences to understand cultural, social, and political meanings. Autoethnographic research is socially just and often critically reflective of taken‐for‐granted aspects of the social world (Ellis et al. 2011). Indeed, autoethnographers “seek the good” for society and themselves, sharing “the hope (and determination) that the moral, political, and practical work of autoethnography can give meaning to our lives and the lives of other people touched by this work” (Bochner and Ellis 2016a, p. 213).

      As with other approaches described in this chapter, autoethnography intertwines theory and method from a social constructionist perspective, rendering it both process and product. Forms of autoethnography differ in a variety of ways, including how much emphasis is placed on the study of others and on the researcher’s self in interaction with others (Ellis et al. 2011). Indeed, scholars view autoethnography as a “broad and wonderfully ambiguous category that encompasses a wide array of practices” (Ellingson and Ellis 2008, pp. 449–450) – with analysis and representation once again falling across a continuum. Still, autoethnographers have begun to recently distinguish their work as either evocative or analytic (Anderson 2006), with the former focused on narrative presentations that evoke emotions and inspire conversations (i.e. storyteller) and the latter concerned with developing theoretical explanations of broader social phenomena (i.e. story‐analyst; Bochner and Ellis 2016b; Ellingson and Ellis 2008). Although autoethnographies often incorporate elements of both at varying points on a paradigmatic continuum (Allen‐Collinson 2013; Wall 2016), I present them here as dichotomous to better explain how theorizing is understood and engaged in each. In doing so, I recognize that I have inserted scholarly examples somewhat artificially, based on my own subjective understandings rather than the authors’ implicit intentions.

      Evocative Autoethnography

      To that end, evocative autoethnography embodies emotionality and subjectivity, blurs the boundaries between the social sciences and humanities, and claims conventions of literary writing (i.e. dialogue, scenes, unfolding action, characterization) in first‐person accounts of lived experiences. As Bochner and Ellis (2016b) explain in their writings and yearly workshops:

      We encouraged researchers to think of themselves as writers and to tell stories the way novelists do; we promoted emotional, vulnerable, and heartful writing; we discouraged jargon and celebrated erotic and close to the bone prose in which knowledge is delivered through emotional arousal, identification, and self‐examination rather than abstraction and explanation. “Let the story do the work,” we insisted. “Be evocative. Make your readers feel stuff; activate their subjectivity; compel them to respond viscerally.” What mattered most to us was intimate detail, not abstracted facts.

      (pp. 59–60)

      As a small illustrative sample, evocative accounts of health and illness have offered important insights into negotiating the social effects of life with chronic pain (Birk 2013); navigating patriarchal healthcare while living with invisible illness (Edley and Battaglia 2016) or giving birth (Ohs 2020); managing emotions outside of an eating disorder (Tillmann 2009); adjusting to new normals after a difficult diagnosis (Baglia 2019) or permanent disability (Kellett 2017; Smith 2019); and raising cultural and political consciousness of

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