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Introduction
Every once in a while, I work as a mentor for start-up businesses. I find it fascinating to sit in a room with half a dozen people, and listen to the hopes, dreams and business ideas of each person. Many people are planning to start businesses that others have done before, such as opening a hairdressing salon or a lawn mowing business; other people have ideas that are new in some way, such as a business specialising in making homes safe for toddlers, or a start-up delivering mental wellbeing training to corporates.
I’ve realised that no matter what the idea, every new business benefits from strategic thinking. If you’re starting a business that others have done many times before, such as hairdressing or lawn mowing, strategic thinking helps define your point of difference
