PROFILE PICTURE
NO BACKGROUND/BANNER IMAGE
WEAK OR NO SUMMARY
THE SALESPERSON SUMMARY
ZERO RECOMMENDATIONS
CREATING A CUSTOMER‐FOCUSED LINKEDIN PROFILE
CHAPTER 7: BUILDING THE ULTIMATE LINKEDIN PROFILE
LINKEDIN PROFILE URL
LINKEDIN PROFILE PHOTO
LINKEDIN PROFILES WITH PROFESSIONAL HEADSHOTS GET 14X MORE PROFILE VIEWS (SOURCE: LINKEDIN)
PROFILE PHOTO TIPS
LINKEDIN BACKGROUND/BANNER IMAGE
LINKEDIN NAME AND HEADLINE
DANIEL DISNEY LINKEDIN AUTHOR, SPEAKER & TRAINER
LINKEDIN HEADLINE
AN IMPORTANT TRUTH:
STYLE 1 – THE JOB TITLE
STYLE 2 – WE HELP PEOPLE …
STYLE 3 – BULLET POINTS
LINKEDIN SUMMARY
SUMMARY STRUCTURE
HERE IS MY LINKEDIN SUMMARY:
CONTACT DETAILS
FEATURED SECTION
LINKEDIN ARTICLES AND ACTIVITY
LINKEDIN WORK EXPERIENCE
UPLOADING MEDIA
MEDIA FILE TYPES SUPPORTED ON LINKEDIN
IMPORTANT:
LINKEDIN ENDORSEMENTS
LINKEDIN SKILLS QUIZ
LINKEDIN RECOMMENDATIONS
TWO BIRDS …
KEEPING YOUR PROFILE UP TO DATE
11 PART 3: GROWING YOUR NETWORK CHAPTER 8: USING LINKEDIN SEARCHES BUILDING YOUR IDEAL CUSTOMER PROFILE SEARCHING LINKEDIN BASIC SEARCH IMPORTANT NOTE – LINKEDIN SEARCH LIMITS LINKEDIN FILTERED BASIC SEARCH LINKEDIN CONTENT SEARCH LINKEDIN BOOLEAN SEARCH OR NOT GHOST SEARCHES CHAPTER 9: GROWING YOUR LINKEDIN NETWORK AVERAGE LINKEDIN NETWORK SIZE IMPORTANT – ONE CONNECTION IS NOT JUST ONE CONNECTION … THERE ARE TWO WAYS TO GROW YOUR NETWORK … DON'T TRY TO TAKE SHORTCUTS … ADD NO MORE THAN 20–25 PEOPLE PER DAY HOW DO I KNOW IF THEY DON'T ACCEPT? YOU CAN WITHDRAW REQUESTS … CHAPTER 10: SENDING PERSONALISED CONNECTION REQUESTS CONNECT VS. FOLLOW TO CUSTOMISE OR NOT TO CUSTOMISE … HOWEVER … CUSTOMISATION EXAMPLES WHAT SHOULD YOU DO IF THEY DON'T ACCEPT YOUR REQUEST?
12 PART 4: MESSAGING CHAPTER 11: LINKEDIN MESSAGING INMAIL VS MESSAGE NO ONE LIKES SPAM NO ONE LIKES SPAM! EXAMPLES THE ‘WAY TOO LONG’ MESSAGE THE ‘WAY TOO SHORT’ MESSAGE THE ‘HERE'S MY CALENDAR LINK’ MESSAGE CHAPTER 12: LINKEDIN MESSAGE TEMPLATES THE ‘HOW WE CAN HELP YOU’ TEMPLATE THE CASE STUDY TEMPLATE THE CONTENT COMPLIMENT TEMPLATE THE EXPERT OPINION TEMPLATE AUTHENTICITY REALLY IS KEY … CHAPTER 13: LINKEDIN AUDIO AND VIDEO MESSAGES WILL THEY WORK FOR EVERYONE? VIDEO
