Building Your Pinterest Community
Using Tools for Pinterest Marketing
Chapter 2: Snapchatting It Up!
Setting Up a General Snapchat Account
Taking Your First Snap
Telling Your Snapchat Story
Chapter 3: Getting Started with Instagram
Promoting Your Brand on Instagram
Creating and Using Your Instagram Account
Determining What Is Photo-Worthy for Your Brand
Using Hashtags in Your Instagram Posts
Using Instagram Stories
Going Live with Instagram Live
Chapter 4: TikTok(ing) Around the Clock
Using TikTok for Brand Promotion
Creating and Personalizing Your TikTok Account
Determining What Videos You Should Create
Chapter 5: Watching and Listening: Videos, Podcasts, and Your Brand
Deciding if Video and Podcasts Are Right for You
Determining What Content to Create
Getting Set Up with Equipment
Creating Your Content
Publishing Your Content
12 Book 8: Other Social Media Marketing Sites Chapter 1: Weighing the Business Benefits of Minor Social Sites Reviewing Your Goals Researching Minor Social Networks Assessing the Involvement of Your Target Audience Choosing Social Sites Strategically Chapter 2: Maximizing Stratified Social Communities Making a Bigger Splash on a Smaller Site Taking Networking to the Next Level Selecting Social Networks by Vertical Industry Sector Selecting Social Networks by Demographics Selecting Social Networks by Activity Type Finding Yourself in the Real World with Geomarketing Spacing Out with Twitter Finding Your Business on Facebook Making Real Connections in Meetup Making Deals on Social Media Setting Terms for Your Coupon Campaign Digging into Groupon Diversifying Your Daily Deals Chapter 3: Profiting from Mid-Size Social Media Channels Deciding Whether to Invest Your Time Entertaining Your Audience with Streaming Content Turning Up New Prospects with Tumblr Promoting Video with Vimeo Chapter 4: Integrating Social Media Thinking Strategically about Social Media Integration Integrating Social Media with E-Newsletters Integrating Social Media with Press Releases Integrating Social Media with Your Website Chapter 5: Advertising on Social Media Integrating Social Media with Paid Advertising Advertising on Facebook and Instagram Advertising on Twitter Advertising on LinkedIn Targeting Your LinkedIn Ads Advertising on Pinterest Advertising on YouTube Advertising on Snapchat Advertising on TikTok Interfacing with Influencers
13 Book 9: Measuring Results and Building on Success Chapter 1: Delving into Data Planning a Measurement Strategy Selecting Analytics Packages Getting Started with Google Analytics Integrating Google’s Social Media Analytics Chapter 2: Analyzing Content-Sharing Metrics Measuring the Effectiveness of Content Sharing with Standard Analytics Evaluating
