Blog-Specific Metrics
Visualizing Video Success
Understanding Podcast Metrics
Measuring Your Results from Pinterest
Comparing Hard and Soft Costs versus Income
Chapter 3: Analyzing Twitter Metrics
Tracking Website Referrals with Google Analytics
Tracking Shortened Links
Using Twitter Analytics
Using TweetDeck
Using Third-Party Twitter Analytics Applications
Tracking Account Activity with the Notifications Tab
Using the Hashtag as a Measurement Mechanism
Calculating the Twitter Follower-to-Following Ratio
Chapter 4: Analyzing Facebook Metrics
Monitoring Facebook Interaction with Insights
Using Page Insights
Exploring the Insights Overview and Detail Pages
Chapter 5: Measuring Other Social Media Networks
Plugging into Social Media
Measuring LinkedIn Success
Exploring Instagram Insights
Chapter 6: Comparing Metrics from Different Marketing Techniques
Establishing Key Performance Indicators
Comparing Metrics across Social Media
Integrating Social Media with Web Metrics
Using Advertising Metrics to Compare Social Media with Other Types of Marketing
Juxtaposing Social Media Metrics with Other Online Marketing
Contrasting Word-of-Web with Word-of-Mouth
Chapter 7: Making Decisions by the Numbers
Using Metrics to Make Decisions
Knowing When to Hold and When to Fold
Diagnosing Problems with Social Media Campaigns
Fixing Problems
Adjusting to Reality
14 Index
List of Tables
1 Book 1 Chapter 1TABLE 1-1 Matching Social Media Services to Goals
2 Book 1 Chapter 2TABLE 2-1 Resources for Business MetricsTABLE 2-2 Social Media Store Solutions Offering Sales StatisticsTABLE 2-3 Lead-Monitoring and CRM Software
3 Book 1 Chapter 3TABLE 3-1 Top-Level Demo-Geographic Social Groups from Nielsen PRIZMTABLE 3-2 Stage in the Family Life CycleTABLE 3-3 Main Categories Available on Google Trends
4 Book 1 Chapter 4TABLE 4-1 Calendar SoftwareTABLE 4-2 Social Media Dashboard ResourcesTABLE 4-3 Social Media Policy Resource SitesTABLE 4-4 Legal Resource SitesTABLE 4-5 Brand Sentiment Resources
5 Book 2 Chapter 1TABLE 1-1 Social Media Marketing ResourcesTABLE 1-2 URL-Snipping ServicesTABLE 1-3 Social E-Commerce Apps, Storefronts, and ResourcesTABLE 1-4 Helpful Monitoring Tools
6 Book 2 Chapter 2TABLE 2-1 Submission URLs for Key Search EnginesTABLE 2-2 Keyword Selection ResourcesTABLE 2-3 Search Engine and Optimization Resources
7 Book 2 Chapter 3TABLE 3-1 Search Engine Ranking Services
8 Book 2 Chapter 4TABLE 4-1 Popular Social-Bookmarking ServicesTABLE 4-2 Popular Social News ServicesTABLE 4-3 Bookmarks for Specific ApplicationsTABLE 4-4 Sources for Social Share Buttons
9 Book 3 Chapter 2TABLE 2-1 Popular Photo-Sharing Sites
10 Book 3 Chapter 3TABLE 3-1 Outlining Your Content Inventory on a Spreadsheet
11 Book 8 Chapter 1TABLE 1-1 Social Network Research URLs
12 Book 8 Chapter 2TABLE 2-1 Business NetworksTABLE 2-2 Vertical Market Social NetworksTABLE 2-3 Demographically and Geographically Stratified SitesTABLE 2-4 Social Networks by Activity TypeTABLE 2-5 Geolocation ServicesTABLE 2-6 Group Coupon and Daily Deal Sites
13 Book 8 Chapter 4TABLE 4-1 Publicity and PR Resources
14 Book
