Social Media Marketing All-in-One For Dummies. Michelle Krasniak

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http://blog.hubspot.com Inbound marketing blog about attracting the right prospects to your site and converting them into customers Marketing Land http://marketingland.com Internet marketing news MarketingProfs www.marketingprofs.com/marketing/library/100/social-media Social media marketing tips, including business-to-business MarketingSherpa www.marketingsherpa.com Publisher of free case studies, research, and training for marketers SiteProNews www.sitepronews.com Social media and search engine news Social Media Examiner www.socialmediaexaminer.com Online social media magazine advising businesses on the use of social media to achieve marketing goals Social Media Marketing Group on LinkedIn www.linkedin.com/groups/66325 Professional, non-promotional discussion group Social Media Today www.socialmediatoday.com Online community for marketing and PR professionals dealing with social media TechCrunch http://techcrunch.com Technology industry blog TechHive www.techhive.com Technology news site Techmeme http://techmeme.com Top technology news TopRank Online Marketing Blog www.toprankblog.com Blog about online and social marketing Twitter Marketing Blog https://marketing.twitter.com Ideas, success stories, and solutions for marketing on Twitter

Saving Time with Content-Distribution Tools

      Social media marketing can quickly consume all your waking hours — and then some. Just the thought of needing to post information quickly to Facebook, Twitter, Instagram, blogs, Pinterest, and social news services might make any social marketer cringe.

Time to work smarter, not harder, with content-distribution tools to post your content to many places at once for tasks like the following:

       Routine maintenance: Use a content-distribution tool whenever you make updates according to your Social Media Activity Calendar. What a timesaver!

       Quick event postings: Share information from a conference, trade show, meeting, or training session from your phone by sending short text updates to Twitter and LinkedIn. Or take a picture with your smartphone and send it to Instagram, Twitter, and Facebook. To send something longer, use a distribution tool to post to your blog and Facebook.

       Daily updates: Group all social media services that you might want to update with rapidly changing information, such as a daily sale or the location of your traveling cupcake cart by the hour.

      

If you have more than three social media outlets or frequently update your content, choosing at least one distribution tool is a must-have way to save time.

      Some businesses prefer to craft custom postings for Facebook, Twitter, and other services based on the specific audience and content needs of each channel, whereas others find this too time-consuming. Do what seems right for your business: Automate cross-postings (set up a service so that postings on one social media service automatically appear on others to save time), customize by channel, or mix and match.

      In addition to Hootsuite, OnlyWire, and other tools described in the next few sections, you can use Really Simple Syndication (RSS) to feed content to users and to your various social media profiles. Keep in mind, however, that RSS works best with highly technical audiences. For more information about RSS feeds, see www.whatisrss.com.

Alternative Content-Distribution Services

      You can select from several content-distribution services to syndicate (copy) your content from one social media service to another. All the services work roughly the same way, but each has its own peculiarities. Choose the one that’s the best fit for you.

Reconfigure your settings on content-distribution tools whenever you decide to add or drop a social media service or create a special-purpose group for marketing.

      Buffer

      An easy-to-use app, Buffer (https://bufferapp.com) allows you to preschedule content distribution to multiple social media platforms. It uses its own built-in link shortener to gather and compare data about the performance of posts on various channels.

      Hootsuite

      Self-described as “the leading social media dashboard,” Hootsuite (http://hootsuite.com) has expanded from its origins as a way to manage only the Twitter experience. From scheduling to stats, Hootsuite now integrates more than 20 social media channels, allowing multiservice

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