The Tax Law of Charitable Giving. Bruce R. Hopkins

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      Thus, the court concluded that the gift was an assignment of the liquidation proceeds.

      The import of this body of law is not a particular concern for donee charitable organizations. They receive the contributed items and can treat them as gifts. The matter, however, essentially goes to the question of deductibility of the transfers (or the extent of deductibility) and whether the transferor must recognize income or capital gain as the result of the transaction.

      The balance of the amount transferred to the company is placed in a custodial account maintained by the company on behalf of each cardholder; these amounts are considered to be rebates. When they apply for one of these cards, applicants are asked to designate a charitable organization to which they want to have their rebates paid. Cardholders are free to change the designation at any time by notifying the company. Rebates earned appear as a line item on the cardholders' monthly statements from the issuing banks. If the cardholder returns to the retailer an item of merchandise purchased with one of these cards, the amount of the corresponding rebate is deducted from the rebate amount held in the cardholder's custodial account. At the end of each calendar quarter, the company transfers rebates that have accumulated in the various custodial accounts to the charitable organizations selected by the cardholders. For the fourth calendar quarter, these transfers will be made before the end of the calendar year. The cardholders do not receive anything in exchange for the payments to charitable organizations of their rebates.

      Instead of causing the company to pay their rebates to a charitable organization, however, cardholders may obtain the rebates for their personal use. Unless they advise the company of their intention to obtain the rebates for themselves, cardholders' rebates are automatically paid over to the designated charities. When the company makes a payment to a charitable organization on behalf of a cardholder, the company provides the organization with the amount of the cardholder's contribution, together with the cardholder's name and address. The company also provides each cardholder with an annual statement reflecting the total amount transferred to a charitable organization on behalf of that cardholder.

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