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Table of Contents
1 COVER
5 THE LIMIT OF OUR COMPETITIVE ADVANTAGE
6 PART I: WHAT'S IN A CONVERSATION? CHAPTER 1: What's a Conversation? MARGARITA THOUGHTS CHAPTER 2: Why Do We Need to Scale Conversations? CRISIS GROWTH CONNECTION CAPITAL WHY ELSE ARE MARGARITAS IMPORTANT? CHAPTER 3: Components of a Conversation OPENNESS VOICE LISTENING AND ATTEMPTED EMPATHY SHARED UNDERSTANDING CHAPTER 4: Why Are Conversations Hard to Scale in Person? SOCIAL AWKWARDNESS LOUD VOICES BIAS BEER CHAPTER 5: Why Are Conversations So Hard to Scale Online? LOUD ONLINE VOICES UNHEARD VOICES CROWD MADNESS CHAPTER 6: Typical Mistakes Leaders Make at Scale SURVEYS: MANUFACTURING CONSENT SURVEYS: DIVISION AND POLARIZATION OPEN‐ENDED FORMS: INVITE THOUGHTS INTO THE VOID FOCUS GROUPS: RELY ON FALSE REPRESENTATION TOWN HALLS: POLITICIZE LEADERSHIP
7 PART II: HOW TO SCALE CONVERSATIONS EFFECTIVELY CHAPTER 7: Components of a Successful Scaled Conversation A SAFE PLACE TO SHARE INDEPENDENT THOUGHTS A BIAS‐FREE METHOD TO EVALUATE THOUGHTS ONE BY ONE A FAIR PROCESS FOR EACH THOUGHT TO BE CONSIDERED EQUALLY TOOLS TO UNDERSTAND WHAT MATTERS MOST CHAPTER 8: The Hierarchy of Questions SAFETY: HOW ARE YOU? STRUCTURE: HOW ARE THINGS GOING? CONNECTION: WHAT CAN WE DO TOGETHER? ALIGNMENT: WHAT CAN WE IMPROVE? CULTURE: WHAT ARE SOME OF THE BEST EXAMPLES OF US? VISION: IMAGINE THE FUTURE TRANSFORMATION: WHAT IS POSSIBLE? CHAPTER 9: Components of Good Questions for Scaled Conversations OPENNESS CANDOR CONSIDER THE THOUGHTS OF OTHERS AVOID A SENSE OF FALSE DEMOCRACY MEETS PEOPLE WHERE THEY ARE AT CHAPTER 10: Synthesizing Scaled Conversations CREATE A REPRESENTATIONAL DISSEMINATION GROUP OVERCOME REPTILIAN SURVIVAL BRAIN DEMONSTRATE LISTENING AND LEARNING ADOPT LANGUAGE COMMIT TO ACTION (EVEN IF THE ACTION IS TO TAKE NONE) CHAPTER 11: Scaling Conversations in Action: Diversity, Inclusion, Mental Health, Equity DIVERSITY INCLUSION MENTAL HEALTH EQUITY NOTES
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