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DAVE MACLEOD
Scaling Conversations
HOW LEADERS ACCESS THE FULL POTENTIAL OF PEOPLE
Copyright © 2021 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data
Names: Macleod, Dave (Chief executive officers), author.
Title: Scaling conversations : how leaders access the full potential of people / Dave Macleod.
Description: Hoboken, New Jersey : Wiley, [2021] | Includes index.
Identifiers: LCCN 2021008933 (print) | LCCN 2021008934 (ebook) | ISBN 9781119764458 (hardback) | ISBN 9781119764519 (adobe pdf) | ISBN 9781119764502 (epub)
Subjects: LCSH: Business communication. | Conversation.
Classification: LCC HF5718 .M3175 2021 (print) | LCC HF5718 (ebook) | DDC 658.4/5--dc23
LC record available at https://lccn.loc.gov/2021008933
LC ebook record available at https://lccn.loc.gov/2021008934
Cover Art and Design: Paul McCarthy
For and because of my amazing boys Aaron, Liam, and Fynn
THE LIMIT OF OUR COMPETITIVE ADVANTAGE
We humans are uniquely wired for empathy, facial recognition, and language. Our ability to collaborate with one another, beyond our relative groups, is widely recognized as the key ingredient of what has driven so much of our amazing progress as a species. Long ago humans were, fortunately, able to recognize the mutual benefit of our interdependence. Rather than just brutally compete with each other at all times, we took an interest in the well‐being of others to improve our own lives. Initially we applied this to feeding ourselves and to simple ways of interacting beyond our family members. Over time, we developed deeper and deeper ways of collaborating more effectively. Again, for our own gain.
As our societies developed, we were pretty successful at collaboration: We embraced our ability to empathize and consider the points of view of others; we leveraged our ability to recognize each other and remember who we had made agreements with; and we refined our language to improve how we created things that mutually benefitted all of us. Soon enough we spread to all corners of the planet and created a global ability to share our feelings and opinions, watch sports and buy things from one another, using screens in our pockets. The language and technology we use to better cooperate with one another continues to evolve to this day as we all keep working to solve problems that threaten our species in small and
