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If you aren’t familiar with any of these stories – that too is an issue.
Sorry? Not Really
I keep wishing that companies would learn from each other, but they don’t seem to. A company hits the news for doing something that’s blatantly racist, but the next week another company does the same thing, and on and on.
Just saying “Sorry” is no longer acceptable. In today’s world we expect companies to do better and to have a diverse and inclusive company culture. So if all you do is check the boxes, and those in leadership positions aren’t committed to D&I, and all you do is keep saying you’re sorry, then customers will take their business elsewhere.
We know companies that have diversity, inclusion, and authentic company culture as part of their foundations, and have introduced products that represent their full range of customers. They have invested in various communities. They show up, they speak out, and they stand true to their purpose and mission. And if they misstep, they address that misstep with a viable plan, a real plan, not a plan to just quiet things down. Not just say they’re sorry.
Yes, we can tell the difference. #imsorryisbroken
So, your boxes are checked – now what?
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