More Straight Talk on Investing. John J. Brennan
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10 PART III: MANAGE YOUR INVESTMENTS WITH FOCUS AND DISCIPLINE 13 Buy-and-Hold Really Works Developing the Buy-and-Hold Habit You Will Be Tempted to Abandon Your Buy-and-Hold Strategy Why Frequent Trading Doesn't Work The Unpredictability of the Financial Markets The Cost Penalty Why Market-Timing Doesn't Work 14 Time Is Everything Make Time Your Ally Time Is Your Ally How to Make Up for Lost Time 15 Routine Maintenance for Your Portfolio Your Personal Situation Rebalancing a Portfolio Why Rebalance? To Tame the Risk Monster When to Rebalance The Tax Monster Joins the Risk Monster Rebalancing Takes Discipline Keep Things Simple How to Clean Up a Messy Portfolio Note 16 Stupid Math Tricks for Smart Investors
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PART IV: STAY ON COURSE
17 “It's a Mad, Mad, Mad, Mad World”
Speculative Bubbles
Tulipmania
A Modern Gold Rush
The Dot-com Bubble
Some Commonalities among Manias
How to Protect Yourself from Speculative Manias
18 Why You May Be Your Own Worst Enemy
Being Overconfident About Your Own Abilities
Allowing the Current Environment to Blind You to the Larger Context
Thinking You See a Pattern Where None Exists
Focusing Too Much on Short-Term Losses
Feeling Compelled to Do Something—Anything
Letting False Reference Points Distort Your View of Value
Remembering Things Selectively
How to Foil Your Own Worst Enemy
What's the Lesson?
19 Bear Markets Will Test Your Resolve
Some Background on Bear Markets
How Does a Bear Market Feel? Very Scary
The Lesson of Balance and Diversification (Again)
Bearing