business and cultural priorities. An indispensable and highly accessible reference, the coverage is broad, deep, and offers unique career insights and advice for those who are charged with leading others and transforming organizations.”
John C. Scott, Chief Operating Officer, APTMetrics, Inc.
“Berman and Bradt are brilliant. They have decades of helping leaders crack the code on how to have Influence and Impact. How do leaders manage challenging situations? Read this book. No matter who you are you will find nuggets of pure gold that you will be able to put into practice, tomorrow.”
Carol Kauffman, Ph.D., ABPP, Founder, Institute of Coaching, Harvard Medical School
“The most helpful business books start by defining a single fundamental obstacle that is overlooked or misunderstood. In Influence and Impact, that is: Most people don't understand their jobs, and without understanding your job becoming influential and making an impact are difficult at best. Fear not. As eminently qualified professionals and master coaches, Bill Berman and George Bradt have mapped a path to relevance. They invite you to take a deep dive into what your organization is really about. To excel in your career, you need to go deeper than org charts and truly divine your value toward achieving the group's mission…or understand when to walk away if there's too much misalignment. The authors present concise and relatable case studies of this quest. Influence and Impact reads like a boot camp for contributors, managers, and executives who are serious about advancing fulfilling careers.”
Randall P White, Ph.D., Head of Leadership, eMBA, HEC, Paris and Founding Partner Executive Development Group LLC
Influence and Impact
Discover and Excel at What Your Organization Needs From You The Most
BILL BERMAN
GEORGE BRADT
Copyright © 2021 by Bill Berman and George B. Bradt. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Cover design: Paul McCarthy
Acknowledgments
We both owe a debt of gratitude to our colleagues of all types—coaches, human resources leaders, talent leaders, and business leaders. Each one has informed and improved our work. Naming them all would take a new book, but if you read this and think, "Do they mean me?" then the answer is "Yes!" You all have helped us learn and grow every time we worked together.
The hundreds of clients we have had over the past 15 years have taught us so much about human nature, and ourselves. You have given us the trust and respect to let us help you be who you are capable of being.
Our guest contributors have been phenomenal colleagues and allies. Each took time out of very busy lives to stop, read parts of the manuscript, and write their own thoughts to make the book stronger.
We owe endless thanks to our people at John Wiley and Sons. Our publisher, Richard Narramore, his associate, Victoria Anllo, and our editor, Deborah Schindlar, have consistently shown the trust and respect for us that is essential to writing partnerships. You made us much more intelligent and articulate than we really are. If you were make-up artists, we'd probably look like Paul Newman and Robert Redford.
Bill Berman:
I have had a number of mentors throughout my career who have supported, helped, advised, cajoled, and cheered me on as I have gone down this long and winding road called a career. Brendan Maher, Sidney Blatt, and Dennis Turk got me into psychology and into the real world. Jeremy Kisch taught me some useful lessons, and John Clarkin and Marv Reznikoff supported and fertilized my intellectual pursuits. Steve Hurt was the best back-office partner that a front-office entrepreneur could have. Joe Braga and John Raden also taught me a lot about being a leader of an organization. John Scott, Kathleen Lundquist, and the team at APTMetrics had the faith and trust in me to start me on my consulting psychology path. My colleagues and friends at PrimeGenesis helped me to understand the complexity of large public companies, and saw the benefit of having both business and psychological perspectives in our work together. My friends at the Society for Consulting Psychology, especially the board members and my study group partners, have taught me what it really means to have an impact on a larger organization. And, for the past 15 years, my co-author, colleague, and friend George has been a never-ending source of encouragement, challenge, and inspiration. I would not be at this point without all of your influences.
To the coaches who work with me at various clients, you have been wonderful partners and colleagues, and allowed
