Free-Range Kids. Lenore Skenazy

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the red shirt on the boy in the picture. It reminds me of the shirt you wore to your last birthday party.’ This will help your child feel like your response was not a lie or a brush-off, but an honest reflection of what you have seen.”

      So I guess “That's beautiful, hon!” makes them think we're total liars and the world is a stinking cesspool of phonies? Really—I can see where the author wants to help parents relate to kids, but it seems to me that the more worried we are about the ramifications of every remark we make, the more stilted we become. We are not relating to our kids as kids. We are relating to them as complicated cakes we have been given to make, and if we don't follow the recipe exactly—a recipe given to us in painstaking detail by an expert chef angling for a TV baking show—the whole thing will collapse.

      That same book has a whole page about whether to tell your child the tooth fairy is hooey—a topic parents have grappled with ever since winged ladies roamed the earth. Why do we suddenly need an expert telling us how to broach this touchy subject? Or any subject? Or every subject? Including—let me rant for another paragraph or two—a whole tome on potty training?

      Her what?

      You know—a how-to library filled with picture books like I Want My Potty, It's Potty Time, and even, I kid you not, What to Expect When You Use the Potty. (Thankfully, not for pregnant women.) The Potty Training Answer Book lists a full twenty books you might want to get your child about the issue.

      And six videos.

      Is your child studying for an advanced degree in Potty Studies? Has she been invited to present the prestigious “Scatological Preschooler” lecture at Oxford? I got through a college course on twentieth-century Russian history with less reading. But the Answer Book then suggests some “favorite potty training resources.” Because twenty books and six videos are just not enough.

      Where did this bizarre reliance on these folks come from? And can we wean ourselves off it?

      Jillian Swartz, co-founder of the online magazine Family Groove, believes it all started the same way the Food Network did, sort of.

      “Every ten years or so,” says Swartz, “a new, once-mundane job becomes deified. Think: Chefs in the nineties and handymen and home decorators in the two thousands.” About twenty or thirty years or so ago, another lowly job suddenly became chic: motherhood. (And, to a lesser extent, fatherhood.) “With this,” says Swartz, “came the fetishization of every last mother-loving detail of parenthood, and an ever-burgeoning breed of experts to propagate this often mind-numbing minutiae. Pile on top of that the rise of Citizen Media and all the (mis)information online and we're all just swimming aimlessly in the murky waters of child-rearing do's, don'ts, who's, what's, how's, when's, and why's.”

      The avalanche of expert advice—and non-expert advice with nonetheless very enticing headlines—undermines our belief that we are equipped with enough common sense to deal with most child-rearing issues. That battered confidence, in turn, leads us to look ever more desperately to the experts wherever we find them. At the library. In parenting magazines. On our phones. But a lot of those experts give advice so daunting and detailed and frankly non-doable (does anyone really want to spend the day retelling potty stories with the aid of a spoon puppet?) that we feel like failures.

      The experts told us what to do, and we screwed up.

      So what's the alternative? Reading every book and article and trying to do absolutely all the stuff they recommend? (She asked rhetorically.) Or avoiding the experts entirely and perhaps missing out on some good advice?

      Well, it's obviously somewhere in the middle, according to a bona fide expert on experts, Dr. Stephen Barrett. Barrett is board chairman at Quackwatch, a non-profit group that examines the health advice being given to the public and flags the information that is scientifically unproven—or just plain wrong.

      If you're looking for answers and don't know where to turn, Barrett says, “Look for credentials.” A book by the American College of Obstetricians, for instance, or a site run by the American Academy of Pediatrics. “I don't recommend that people use Google to search for health advice,” Barrett adds, because so much of what pops up is wacky. “The Internet has made many people more visible. I'm not sure that when it comes to advice, this is helpful.”

      I'm not sure, either. That's why Barrett's other suggestion—“Ask your doctor”—seems obvious, but smart. If you have a whole lot of questions, then ask your doctor to recommend a reliable book.

      Every generation since the 1960s has grown up distrustful of any company or institution that says, “Trust us—you can trust us.” Thanks to Ralph Nader and his cadre of consumer advocates, America learned that car companies were aware of brake problems but hid them from the public, even as cigarette manufacturers knew they were giving us cancer but pretended that they didn't. Thus was automatic skepticism-bordering-on-cynicism born.

      But over the years, as we stopped trusting additives and preservatives and pesticides and food coloring and Western medicine and unfiltered tap water and pretty much anything that wasn't an organic turnip in a recycled tote bag from Whole Foods, some of us just threw up our hands and decided it was impossible to trust anything or anyone. (Except Tom Hanks. He tops every trustworthiness

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