Social Media Communication
Trends and Theories
Bu Zhong
The Pennsylvania State University University Park, PA
This edition first published 2022
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Library of Congress Cataloging-in-Publication Data
Names: Zhong, Bu, author.
Title: Social media communication : trends and theories / Bu Zhong, The Pennsylvania State University, University Park, PA.
Description: Hoboken, NJ : John Wiley & Sons, Inc., 2022. | Includes bibliographical references and index.
Identifiers: LCCN 2021009900 (print) | LCCN 2021009901 (ebook) | ISBN 9781119041610 (paperback) | ISBN 9781119041603 (adobe pdf) | ISBN 9781119041597 (epub)
Subjects: LCSH: Social media. | Communication.
Classification: LCC HM742 .Z47 2022 (print) | LCC HM742 (ebook) | DDC 302.23/1--dc23
LC record available at https://lccn.loc.gov/2021009900
LC ebook record available at https://lccn.loc.gov/2021009901
Cover image: © Karoon Cha/Shutterstock
Cover design by Wiley
Set in 9.5/12.5 STIXTwo Text by Integra Software Services, Pondicherry, India
Contents
1 Cover
4 Preface
5 Part I: Theoretical Foundation of Social Media UseChapter 1: Why Study Social Media?OverviewThe Power of Social MediaSocial Media in a Time of DistrustThe “Us vs. Them” MentalityDigitization and DigitalizationAdoption Models of Media TechnologiesTheory Highlight: Construal Level TheorySummaryLooking AheadDiscussionReferencesChapter 2: Media Technology and Human CivilizationOverviewDefinition of Social MediaDefinition of TechnologyFour Eras of Human CivilizationTheory Highlight: Technology DeterminismSummaryLooking AheadDiscussionReferencesChapter 3: Social Media and Computer-Mediated CommunicationOverviewSocial ChangeComputer-Mediated CommunicationVerbal and Nonverbal CuesInterpersonal CommunicationUncertainty Reduction TheorySocial Information Processing TheoryICT and CommunicationPopularity of Social MediaGroup CommunicationInformation SeekingTheory Highlight: Uses and Gratifications TheorySummaryLooking AheadDiscussionReferencesChapter 4: Social Media, Judgment, and Decision MakingOverviewMedia Technology and Brain ActivityJudgment and Decision-Making ResearchSelective ExposureJDM and Social EndorsementThe Power of Social ContextSocial Media for Patient SupportTheory Highlight: Cognitive Dissonance TheorySummaryLooking AheadDiscussionReferencesChapter 5: Social Media and BehaviorOverviewSocial Media and News ConsumptionSocial Media and Health BehaviorThe Culture of SharingKnowledge CollaborationTheory Highlight: Social Cognitive TheorySummaryLooking AheadDiscussionReferencesChapter 6: Social Media and Privacy ConcernOverviewInternet Privacy ConcernScholarly Perspectives Toward IPCFour EpochsSocial Media SurveillanceGeneration Gap in IPCPrivacy Concern at the WorkplacePrivacy Risks and Coping StrategiesTheory Highlight: Need for CognitionSummaryLooking AheadDiscussionReferencesChapter 7: Social Media and CultureOverviewCultural DiversityFive Dimensions of Cultural DifferencesCultural EvolutionCultural Influence on Social Media UsageCultural Differences in Social Media ActivitiesTheory Highlight: Cultivation TheorySummaryLooking AheadDiscussionReferencesChapter
