Social Media Communication. Bu Zhong

Чтение книги онлайн.

Читать онлайн книгу Social Media Communication - Bu Zhong страница 2

Social Media Communication - Bu Zhong

Скачать книгу

MediaOverviewWarm Feelings in Social Media UseMechanism of PUSMReward System and Self-ControlFOMO and PhubbingCyber Troops and Social Media ManipulationRelief of PUSMTheory Highlight: Third-Person EffectSummaryLooking AheadDiscussionReferences

      6 Part II: Social Media for Social ChangeChapter 9: Business Use of Social MediaOverviewBusiness Adoption of ICTBusiness Use of Social Media and BenefitsVirtual Customer EnvironmentWork PerformanceSocial CapitalInformation Benefits in Social NetworksGovernment Use of Social MediaTheory Highlight: Social Network TheorySummaryLooking AheadDiscussionReferencesChapter 10: Social Media Reshape the News IndustryOverviewNews Consumption Habit ChangeThe Power of News MediaNews Decision MakingThe Power of Facebook AlgorithmsFake News and MisinformationDeclining Trust in News MediaNews Media and Social Media GiantsTheory Highlight: Agenda-Setting TheorySummaryLooking AheadDiscussionReferencesChapter 11: Social Media and HealthcareOverviewHealth Information on Social MediaPatients’ Use of Social MediaHealth Professionals’ Use of Social MediaValues of Social Media Support GroupsHealth Information SupportTrust in DoctorsTheory Highlights: Health Belief Model and Crisis and Emergency Risk Communication ModelSummaryLooking AheadDiscussionReferencesChapter 12: The App Economy and Artificial IntelligenceOverview1. The App EconomyApps Promote BusinessThe App IntelligenceApp Store OptimizationTrends of App DevelopmentTrends of Mobile Commerce AppsDiscussionReferencesOverview2. Artificial IntelligenceAI Helps Social Media PenetrationAI-Powered Business SolutionsThe Algorithm ExperienceSocial Media and AIAI Empowers MarketersTheory Highlight: Knowledge Gap HypothesisSummaryLooking AheadDiscussionReferencesChapter 13: Social Media and Social MovementOverviewSocial Media Speed Up Social MovementsNew Path to Social PowerMobilization and Coalition BuildingNetworked PublicsSocial Media and DemocracyTheory Highlight: Diffusion of Innovation TheorySummaryLooking AheadDiscussionReferencesChapter 14: The Future of Social MediaOverviewYoung and Old FishTwo PremisesThe Model of Two-Stage DevelopmentDigital Skills at the WorkplaceEthical Social Media SitesFake News on Social MediaSocial ConnectivitySummaryDiscussionReferences

      7  Index

      8  End User License Agreement

      Guide

      1  Cover

      2  Title page

      3  Copyright

      4 Table of Contents

      5  Preface

      6  Begin Reading

      7  Index

      8  End User License Agreement

      Pages

      1  i

      2  ii

      3  iii

      4  iv

      5  v

      6  vi

      7  vii

      8  viii

      9  ix

      10  x

      11  xi

      12 xii

      13  xiii

      14  xiv

      15  1

      16  2

      17  3

      18  4

      19  5

      20  6

      21  7

      22  8

      23  9

      24  10

      25 11

      26  12

      27  13

      28  14

      29 

Скачать книгу