Social Media Communication. Bu Zhong

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      Trends and Theories

       Bu Zhong

       The Pennsylvania State University University Park, PA

      © 2022 John Wiley & Sons, Inc.

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by law. Advice on how to obtain permission to reuse material from this title is available at http://www.wiley.com/go/permissions.

      The right of Bu Zhong to be identified as the author of this work has been asserted in accordance with law.

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       Library of Congress Cataloging-in-Publication Data

      Names: Zhong, Bu, author.

      Title: Social media communication : trends and theories / Bu Zhong, The Pennsylvania State University, University Park, PA.

      Description: Hoboken, NJ : John Wiley & Sons, Inc., 2022. | Includes bibliographical references and index.

      Identifiers: LCCN 2021009900 (print) | LCCN 2021009901 (ebook) | ISBN 9781119041610 (paperback) | ISBN 9781119041603 (adobe pdf) | ISBN 9781119041597 (epub)

      Subjects: LCSH: Social media. | Communication.

      Classification: LCC HM742 .Z47 2022 (print) | LCC HM742 (ebook) | DDC 302.23/1--dc23

      LC record available at https://lccn.loc.gov/2021009900

      LC ebook record available at https://lccn.loc.gov/2021009901

      Cover image: © Karoon Cha/Shutterstock

      Cover design by Wiley

      Set in 9.5/12.5 STIXTwo Text by Integra Software Services, Pondicherry, India

      1  Cover

      2  Title page

      3  Copyright

      4  Preface

      5 Part I: Theoretical Foundation of Social Media UseChapter 1: Why Study Social Media?OverviewThe Power of Social MediaSocial Media in a Time of DistrustThe “Us vs. Them” MentalityDigitization and DigitalizationAdoption Models of Media TechnologiesTheory Highlight: Construal Level TheorySummaryLooking AheadDiscussionReferencesChapter 2: Media Technology and Human CivilizationOverviewDefinition of Social MediaDefinition of TechnologyFour Eras of Human CivilizationTheory Highlight: Technology DeterminismSummaryLooking AheadDiscussionReferencesChapter 3: Social Media and Computer-Mediated CommunicationOverviewSocial ChangeComputer-Mediated CommunicationVerbal and Nonverbal CuesInterpersonal CommunicationUncertainty Reduction TheorySocial Information Processing TheoryICT and CommunicationPopularity of Social MediaGroup CommunicationInformation SeekingTheory Highlight: Uses and Gratifications TheorySummaryLooking AheadDiscussionReferencesChapter 4: Social Media, Judgment, and Decision MakingOverviewMedia Technology and Brain ActivityJudgment and Decision-Making ResearchSelective ExposureJDM and Social EndorsementThe Power of Social ContextSocial Media for Patient SupportTheory Highlight: Cognitive Dissonance TheorySummaryLooking AheadDiscussionReferencesChapter 5: Social Media and BehaviorOverviewSocial Media and News ConsumptionSocial Media and Health BehaviorThe Culture of SharingKnowledge CollaborationTheory Highlight: Social Cognitive TheorySummaryLooking AheadDiscussionReferencesChapter 6: Social Media and Privacy ConcernOverviewInternet Privacy ConcernScholarly Perspectives Toward IPCFour EpochsSocial Media SurveillanceGeneration Gap in IPCPrivacy Concern at the WorkplacePrivacy Risks and Coping StrategiesTheory Highlight: Need for CognitionSummaryLooking AheadDiscussionReferencesChapter 7: Social Media and CultureOverviewCultural DiversityFive Dimensions of Cultural DifferencesCultural EvolutionCultural Influence on Social Media UsageCultural Differences in Social Media ActivitiesTheory Highlight: Cultivation TheorySummaryLooking AheadDiscussionReferencesChapter

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