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76. What are the timeframes required to resolve each of the issues/problems?
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77. Will new equipment/products be required to facilitate Return on brand delivery, for example is new software needed?
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78. How are the Return on brand’s objectives aligned to the group’s overall stakeholder strategy?
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79. Why is this needed?
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80. Which needs are not included or involved?
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81. Are controls defined to recognize and contain problems?
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82. Are your goals realistic? Do you need to redefine your problem? Perhaps the problem has changed or maybe you have reached your goal and need to set a new one?
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83. Looking at each person individually – does every one have the qualities which are needed to work in this group?
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84. Where is training needed?
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85. What is the smallest subset of the problem you can usefully solve?
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86. What is the problem and/or vulnerability?
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87. How are training requirements identified?
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88. Did you miss any major Return on brand issues?
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89. What Return on brand events should you attend?
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90. What problems are you facing and how do you consider Return on brand will circumvent those obstacles?
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91. Who needs what information?
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92. When a Return on brand manager recognizes a problem, what options are available?
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93. Who needs to know about Return on brand?
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94. What are the Return on brand resources needed?
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95. How does it fit into your organizational needs and tasks?
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96. Which information does the Return on brand business case need to include?
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97. Who are your key stakeholders who need to sign off?
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98. What vendors make products that address the Return on brand needs?
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Add up total points for this section: _____ = Total points for this section
Divided by: ______ (number of statements answered) = ______ Average score for this section
Transfer your score to the Return on brand Index at the beginning of the Self-Assessment.
CRITERION #2: DEFINE:
INTENT: Formulate the stakeholder problem. Define the problem, needs and objectives.
In my belief, the answer to this question is clearly defined:
5 Strongly Agree
4 Agree
3 Neutral
2 Disagree
1 Strongly Disagree
1. Is there regularly 100% attendance at the team meetings? If not, have appointed substitutes attended to preserve cross-functionality and full representation?
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2. Will a Return on brand production readiness review be required?
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3. Are there different segments of customers?
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4. How was the ‘as is’ process map developed, reviewed, verified and validated?
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5. Are different versions of process maps needed to account for the different types of inputs?
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6. Have all basic functions of Return on brand been defined?
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7. Have the customer needs been translated into specific, measurable requirements? How?
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8. What sort of initial information to gather?
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9. How would you define Return on brand leadership?
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10. Are task requirements clearly defined?
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11. What is the scope?
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12. What is the scope of the Return on brand work?
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13. How do you manage unclear Return on brand requirements?
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14. What specifically is the problem? Where does it occur? When does it occur? What is its extent?
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15. How do you catch Return on brand definition inconsistencies?
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16.
