are the requirements for audit information?
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17. Are required metrics defined, what are they?
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18. What are the boundaries of the scope? What is in bounds and what is not? What is the start point? What is the stop point?
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19. Is the current ‘as is’ process being followed? If not, what are the discrepancies?
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20. What is the definition of Return on brand excellence?
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21. What would be the goal or target for a Return on brand’s improvement team?
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22. What are the record-keeping requirements of Return on brand activities?
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23. What baselines are required to be defined and managed?
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24. How will variation in the actual durations of each activity be dealt with to ensure that the expected Return on brand results are met?
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25. What critical content must be communicated – who, what, when, where, and how?
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26. What Return on brand requirements should be gathered?
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27. What is the definition of success?
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28. What are the Return on brand use cases?
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29. Is scope creep really all bad news?
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30. Is the Return on brand scope manageable?
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31. In what way can you redefine the criteria of choice clients have in your category in your favor?
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32. What are the core elements of the Return on brand business case?
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33. Who are the Return on brand improvement team members, including Management Leads and Coaches?
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34. What are the Return on brand tasks and definitions?
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35. Who approved the Return on brand scope?
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36. Is there a clear Return on brand case definition?
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37. Are customer(s) identified and segmented according to their different needs and requirements?
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38. Has a Return on brand requirement not been met?
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39. Why are you doing Return on brand and what is the scope?
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40. Who defines (or who defined) the rules and roles?
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41. What gets examined?
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42. What happens if Return on brand’s scope changes?
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43. Is there a completed, verified, and validated high-level ‘as is’ (not ‘should be’ or ‘could be’) stakeholder process map?
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44. What sources do you use to gather information for a Return on brand study?
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45. The political context: who holds power?
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46. Has a team charter been developed and communicated?
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47. What is out-of-scope initially?
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48. If substitutes have been appointed, have they been briefed on the Return on brand goals and received regular communications as to the progress to date?
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49. What defines best in class?
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50. When is/was the Return on brand start date?
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51. Is there a critical path to deliver Return on brand results?
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52. Has the direction changed at all during the course of Return on brand? If so, when did it change and why?
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53. When are meeting minutes sent out? Who is on the distribution list?
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54. Are all requirements met?
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55. Are resources adequate for the scope?
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56. How are consistent Return on brand definitions important?
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57. What are (control) requirements for Return on brand Information?
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58. Has a project plan, Gantt chart, or similar been developed/completed?
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59. Is there a Return on brand management charter, including stakeholder case, problem and goal statements, scope, milestones, roles and responsibilities, communication plan?
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60. Are roles and responsibilities
