Practical Gambit: Always Be The One To Write The Contract
Law 18: The Caveman Principle—Humans Are Inherently Lazy
Practical Gambit: The Done-for-You Technique
Law 19: Humans Turn Nonsense into
Meaning and Meaning into Nonsense
Law 20: Create Clutter and Let Them Sort It Out
Law 21: Emotion Will Always Overpower Logic
Practical Gambit: Put Them in the Driver’s Seat
Law 22: Big Lies Are More Believable Than Small Lies
Practical Gambit: Open with an Extreme Position, Ask For The Moon
Law 23: Need and Power Have an Inverse Relationship
Practical Gambit: The Apathetic Buyer
Law 24: Even Barbarians Think They Are Reasonable
Practical Gambit: The Low and Flexible Offer
Law 25: There Is No Such Thing as Equal—Only Different
Practical Gambit: Splitting the Difference
Law #26: We Don’t Know Our Own Minds and
Practical Gambit: Stick To The Main Issues
Law #27: See The Forest from the Trees
Practical Gambit: Maintain Perspective
Law 28: The Strategic Mind Is Unpredictible
Practical Gambit: Whatever They Think You Will Do— Do the Opposite
Law 29: Appeal to the Crocodile Brain—
Practical Gambit: Exploit the Power of New
Law 30: Force A Decision With An Ultimatum
Practical Gambit: Take It Or Leave It
Part V: How To Negotiate By Reading Body Language
How To Negotiate By Reading Body Language
