1 The Case for C. S. Lewis as Master Communicator
HI TEA: A Preview of Lewis’s Communication Lessons
2 The Making of a Master Communicator
His Family: Flora, Albert, and Warnie
The Education of a Master Communicator
Arthur Greeves: First Friend and Intimate Confidant
Oxford and the Dreaming Spires
Mrs. Moore and Lewis’s Audience
J. R. R. Tolkien: Oxford Friend and Colleague
Surprised by Marriage: Finding Joy and Observing Grief
3 C. S. Lewis’s Big Ideas
Longing: The Quest to Find Home
Christianity: Lewis’s Primary Sense-Making Lens
Language: Metaphorical Shaper of Thought and Meaning
4 Holistic
Principle One: Effective Communicators Are Holistic
One Style: Communicating for Both the Eye and the Ear
Two Lewises: The Integration of Reason and Imagination
Three Methods: The Integration of Rhetoric, Dialectic, and Poetic
Summary: The “H” of “HI TEA”: The Principle of Being Holistic
5 Intentional
Principle Two: Effective Communicators Are Intentional
Summary: The “I” of “HI TEA”: The Principle of Being Intentional
6 Transpositional
Principle Three: Effective Communicators Are Transpositional
Translation: A Prelude to Transposition
Transposition: Communicating from Higher to Lower, Richer to Poorer
Visual Metaphor: The Technique of Transposition
Summary: The “T” of “HI TEA”: The Principle of Transposition
7 Evocative
Principle Four: Effective Communicators Evoke Emotions
Evoke by Selecting the Right Word
Evoke by Placing Us in the Middle of Things
