Реклама в коммерческой деятельности. О. М. Калиева

Чтение книги онлайн.

Читать онлайн книгу Реклама в коммерческой деятельности - О. М. Калиева страница 15

Реклама в коммерческой деятельности - О. М. Калиева

Скачать книгу

подходы к пониманию рекламы:

      – коммуникационный – реклама как коммуникация между производителем (продавцом) и потребителем (покупателем);

      – функциональный – целевая деятельность, направленная на продвижение объектов рекламирования;

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу