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Mind+Machine. Vollenweider Marc

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Scouting: Finding Suitable Innovations shows a good example of very large amounts of data being condensed into a high-impact set of insights, and knowledge being extracted to ensure learning for the future.

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      1

      “Gartner Predicts 2015: Big Data Challenges Move from Technology to the Organization,” Gartner Inc., 2014, https://www.gartner.com/doc/2928217/predicts-big-data-challenges.

      2

      Jeff Kelly, “Enterprises Struggling to Derive Maximum Value from Big Data,” Wikibon, 2013,

1

“Gartner Predicts 2015: Big Data Challenges Move from Technology to the Organization,” Gartner Inc., 2014, https://www.gartner.com/doc/2928217/predicts-big-data-challenges.

2

Jeff Kelly, “Enterprises Struggling to Derive Maximum Value from Big Data,” Wikibon, 2013, http://wikibon.org/wiki/v/Enterprises_Struggling_to_Derive_Maximum_Value_from_Big_Data.

3

Columbia Business School's annual BRITE conference, BRITE–NYAMA Marketing Measurement in Transition Study, Columbia Business School, 2012, www8.gsb.columbia.edu/newsroom/newsn/1988/study-finds-marketers-struggle-with-the-big-data-and-digital-tools-of-today.

4

Vernon Turner, John F. Gantz, David Reinsel, and Stephen Minton, “The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things,” IDC iView, 2014, www.emc.com/leadership/digital-universe/2014iview/executive-summary.htm.

5

Mario Villamor, “Is #globaldev Optimism over Big Data Based More on Hype Than Value?,” Devex.com, 2015, https://www.devex.com/news/is-globaldev-optimism-over-big-data-based-more-on-hype-than-value-86705.

6

Jürg Zeltner, “A Mass of Information Does Not Equal a Wealth of Knowledge,” FT.com, January 2015, www.ft.com/cms/s/0/69b0154c-959a-11e4-a390-00144feabdc0.html#axzz491J3nqhQ.

7

Experian News, “New Experian Data Quality Research Shows Inaccurate Data Preventing Desired Customer Insight,” Experian, 2015, https://www.experianplc.com/media/news/2015/new-experian-data-quality-research-shows-inaccurate-data-preventing-desired-customer-insight.

8

Domo and BusinessIntelligence.com, “What Business Leaders Hate about Big Data,” Domo, 2013, https://web-assets.domo.com/blog/wp-content/uploads/2013/09/Data_Frustrations_Final2.pdf.

9

Aaron Kahlow, “Data Driven Marketing, Is 2014 the Year?,” Online Marketing Institute, January 2014, https://www.onlinemarketinginstitute.org/blog/tag/analytics.

10

Infogroup and YesMail, “Data-Rich and Insight-Poor,” Infogroup and YesMail, 2013, www.infogrouptargeting.com/lp/its/data-rich-insight-poor/index-desk.html.

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