from wars to earthquakes to famines. I’d seen the president of the United States forced out of office and the ultimate collapse of apartheid. I’d seen the birth of new nations and the destruction of old ones. So on the face of it I had done it all. But, of course, none of it properly equipped me for the biggest challenge in broadcast journalism: the Today programme.
Presenting a live radio news programme for three hours a day, day in and day out, is bound to test any journalist’s basic skills, not to mention their stamina. You need to know enough about what’s going on in the world to write decent links and ask sensible questions. You need enough confidence to be able to deal with unexpected crises.
You need the stamina to get up in the middle of the night and be at your best when people doing normal jobs are just finishing their breakfast and wondering what the day holds in store. And you need to be able to do all that with the minimum of preparation. Sometimes no preparation at all.
But thirty-odd years of trying to do it tells me you need something else. You need to know who you are and what you can offer to a vast audience that’s better than – or at least different from – your many rivals. My problem when I started was that I had no idea what I was offering. I had done so many different things I wasn’t at all sure who or what I was.
Was I a reporter?
I’d like to think so. Reporting is, by a mile, the most important job in journalism. Without detached and honest reporting there is no news – just gossip. At the heart of any democracy is access to information. If people don’t know what is happening they cannot reach an informed decision. I like to think I did the job well enough. I had plenty of lucky breaks and even won a few awards. But I was never as brave as John Simpson or as dedicated as Martin Bell and I never had the writing skills of a James Cameron or Ann Leslie. I did not consider myself a great reporter and knew I never would be.
Was I a commentator?
Positively not. Columnists may not be as important as reporters, but they matter. The best not only offer the reader their own well-informed views on what is happening in the world, they cause them to question their own assumptions. They make the reader think in a different way. I very much doubt that I managed that.
Was I a newsreader?
Well, again, I was perfectly capable of sitting in front of a television camera and reading from an autocue without making too many mistakes. Not, you would accept, journalism’s equivalent of scaling Everest without oxygen. Whether I had the gravitas to command the attention and respect of the audience is another matter altogether. Probably the greatest news anchorman in the history of television news was Walter Cronkite, who presented the CBS Evening News in the United States for nineteen years when it was at its peak in the 1960s and 70s. Cronkite not only had enormous presence and authority, he had a relationship with the viewers that any broadcaster would kill for. It can be summed up in one word. Trust. He was named in one opinion poll after another as the most trusted man in America. He also happened to be a deeply modest and decent man.
As for me, back in 1987, I was just a here-today-gone-tomorrow newsreader who was about to become a presenter of the Today programme and who had not the first idea what he had to offer its enormous audience. I tried asking various editors who had worked over the years with some of the great presenters what I needed to do to make my mark or, at the very least, survive. Most of them gave me pretty much the same answer: be yourself.
As advice goes, that was about as much use as telling me to write a great novel or run a four-minute mile. How can you ‘be yourself’ if you don’t know who or what you are? How can you impose your personality on the programme if you’re not quite sure what it is? It’s not as if you can pop out and buy one off the peg.
‘Good morning, I’m looking for a radio personality.’
‘Certainly sir, anything specific in mind?’
‘Well, it’s for Radio 4 so nothing too flash. Obviously I need to be trusted by the listeners and I suppose it would help if they liked me.’
‘Of course sir, wouldn’t want them gagging on their cornflakes every time they heard your voice would we? But when you say “liked” do you have anyone in mind? Dear old Terry Wogan maybe? Or a bit more on the cutting edge, if I may be so bold? Perhaps a touch of the Chris Evans? It’s always a little tricky designing a personality if the customer doesn’t have a specific style in mind.’
‘Yes, I can see that. How about the trust factor then?’
‘Just as tricky as likeability in a way, sir. Takes rather a long time to earn trust.’
‘Of course … So what about “authority”?’
‘Sorry to be so negative sir, but that doesn’t come easy either. Bit like trust in a way … takes time and depends on your track record.’
‘Hmm … I think what you’re telling me is that you don’t actually have anything in stock that would give me a Today programme personality eh?’
‘I’m afraid so. Perhaps I could offer sir a suggestion?’
‘Please!’
‘Why not stick with what you’ve got and then pop back in … shall we say … five years or so and we’ll see whether it needs a little adjustment?’
‘Thank you … most kind of you.’
‘Not at all sir … is fifty guineas acceptable …?’
Had such a shop existed in the real world I might very well have popped back – not after five years but more likely after a week. Because I learned something very quickly, and it’s this: a curious thing happens when you present a live radio programme such as Today for several hours on end, mostly without a script or without any questions written down. You discover that you have no choice but to ‘be yourself’. There is so much pressure that there is no time to adopt somebody else’s persona or even to think about creating a new one for yourself. And that can be a blessing and a curse. In my case it is both.
Those of us who practise daily journalism need to be able to write to a deadline. You either master that skill or you find another way of making a living, and I can make the proud boast that I have never missed a deadline. Very impressive, you might say, given how long I’ve been practising this trade and how many deadlines I have faced. You might be rather less impressed if I reproduced here some of the rubbish I have written over the years as the clock ticks down – but that’s another matter altogether. The rule is: never mind the quality … get it done and get it done NOW!
I’ve lost track of the number of times the 8.10 story on Today has suddenly changed and another story has taken its place, meaning that I’ve had only three or four minutes to write the introduction. In the pre-computer days it meant hammering away at the typewriter in the newsroom, ripping it out of the rollers as the clock ticked down and then running like hell into the studio with it. That, by the way, is always a mistake. I learned the hard way that you might save five seconds if you run to the studio, but when you drop into your seat in front of the microphone you will be unable to speak for the next thirty seconds because you are out of breath. And you will sound very silly.
I like to think I had a pretty rigid routine when I was presenting Today. I would skim the newspapers in the back of the car that picked me up at about 3.45 a.m. so that by the time we got to New Broadcasting House I had a rough idea of what was going on in the world. Then I would log on to my computer, heap praise on the overnight editor for the invariably
