control votes enough to turn the ’lection either way; and if our party don’t gratefully remember my past services and give me my reward, t’other party will be glad to run me on their ticket, and over I go.”
The gentleman of the “ring” saw by Tom’s firmness and clenched teeth that he was immovable; that his principles, like those of too many others, consisted of “loaves and fishes;” they therefore consented to put Tom’s name on the municipal ticket; and the worst part of the story is, he was elected.
In a very short time, Tom was duly installed into the Aldermanic chair, and, opening his office on a prominent corner, he was soon doing a thriving business. He was generally occupied throughout the day in sitting as a judge in cases of book debt and promissory notes which were brought before him, for various small sums ranging from two to five, six, eight, and ten dollars. He would frequently dispose of thirty or forty of these cases in a day, and as imprisonment for debt was permitted at that time, the poor defendants would “shin” around and make any sacrifice almost, rather than go to jail. The enormous “costs” went into the capacious pocket of the Alderman; and this dignitary, as a natural sequence, “waxed fat” and saucy, exemplifying the truth of the adage “Put a beggar on horseback,” etc.
As the Alderman grew rich, he became overbearing, headstrong, and dictatorial. He began to fancy that he monopolized the concentrated wisdom of his party, and that his word should be law. Not a party-caucus or a political meeting could be held without witnessing the vulgar and profane harangues of the self-conceited Alderman, Tom Simmons. As he was one of the “ring,” his fingers were in all the “pickings and stealings;” he kept his family-coach, and in his general swagger exhibited all the peculiarities of “high life below stairs.”
But after Tom had disgraced his office for two years, a State election took place and the other party were successful. Among the first laws which they passed after the convening of the Legislature, was one declaring that from that date imprisonment for debt should not be permitted in the State of Pennsylvania for any sum less than ten dollars.
This enactment, of course, knocked away the chief prop which sustained the Alderman, and when the news of its passage reached Philadelphia, Tom was the most indignant man that had been seen there for some years.
Standing in front of his office the next morning, surrounded by several of his political chums, Tom exclaimed:
“Do you see what them infernal tories have done down there at Harrisburg? They have been and passed an outrageous, oppressive, barbarous, and unconstitutional law! A pretty idea, indeed, if a man can’t put a debtor in jail for a less sum than ten dollars! How am I going to support my family, I should like to know, if this law is allowed to stand? I tell you, gentlemen, this law is unconstitutional, and you will see blood running in our streets, if them tory scoundrels try to carry it out!”
His friends laughed, for they saw that Tom was reasoning from his pocket instead of his head; and, as he almost foamed at the mouth in his impotent wrath they could not suppress a smile.
“Oh, you may laugh, gentlemen—you may laugh; but you will see it. Our party will never disgrace itself a permitting the tories to rob them of their rights by passing unconstitutional laws; and I say, the sooner we come to blood, the better!”
At this moment, a gentleman stepped up, and addressing the Alderman, said:
“Alderman, I want to bring a case of book debt before you this morning.”
“How much is your claim?” asked Tom.
“Four dollars,” replied the rumseller—for such he proved to be—and his debt was for drinks chalked up against one of his “customers.”
“You can’t have your four dollars, Sir,” replied the excited Alderman. “You are robbed of your four dollars, Sir. Them legislative tories at Harrisburg, Sir, have cheated you out of your four dollars, Sir. I undertake to say, Sir, that fifty thousand honest men in Philadelphia have been robbed of their four dollars by these bloody tories and their cursed unconstitutional law! Ah, gentlemen, you will see blood running in our streets before you are a month older. (A laugh.) Oh, you may laugh; but you will see it—see if you don’t!”
A newsboy was just passing by.
“Here, boy, give me the Morning Ledger,” said the Alderman, at the same time taking the paper and handing the boy a penny. “Let us see what them blasted cowboys are doing down at Harrisburg now. Ah!—what is this?” (Reading:) “ ‘Blood, blood, blood!’ Aha! laugh, will you, gentlemen? Here it is.” Reads:
“ ‘Blood, blood, blood! The Dorrites have got possession of Providence. The military are called out. Father is arrayed against father, and son against son. Blood is already running in our streets.’
“Now laugh, will you, gentlemen? Blood is running in the streets of Providence; blood will be running in the streets of Philadelphia before you are a fortnight older! The tories of Providence and the tories of Harrisburg must answer for this blood, for they and their unconstitutional proceedings are the cause of its flowing! Let us see the rest of this tragic scene.” Reads:
“ ‘Is there any remedy for this dreadful state of things?’ ”
Alderman.—“Of course not, except to hang every rascal of them for trampling on our g-l-orious Constitution.” Reads:
“ ‘Is there any remedy for this dreadful state of things? Yes, there is.’ ”
Alderman.—“Oh, there is, is there? What is it? Let me see.” Reads:
“ ‘Buy two packages of Pease’s hoarhound candy.’ ”
“Blast the infernal Ledger!” exclaimed the now doubly incensed and indignant Alderman, throwing the paper upon the pavement with the most ineffable disgust, amid the shouts and hurrahs of a score of men who by this time had gathered around the excited Alderman Tom Simmons.
As I before remarked, the “candy” was a very good article for the purposes for which it was made; and as Pease was an indefatigable man, as well as a good advertiser, he soon acquired a fortune. Mr. Pease, Junior, is now living in affluence in Brooklyn, and is bringing up a “happy family” to enjoy the fruits of his industry, probity, good habits, and genius.
The “humbug” in this transaction, of course consisted solely in the manner of advertising. There was no humbug or deception about the article manufactured.
CHAPTER VIII.
BRANDRETH’S PILLS.—MAGNIFICENT ADVERTISING.—POWER OF IMAGINATION.
In the year 1834, Dr. Benjamin Brandreth commenced advertising in the city of New York, “Brandreth’s Pills specially recommended to purify the blood.” His office consisted of a room about ten feet square, located in what was then known as the Sun building, an edifice ten by forty feet, situated at the corner of Spruce and Nassau streets, where the Tribune is now published. His “factory” was at his residence in Hudson street. He put up a large gilt sign over the Sun office, five or six feet wide by the length of the building, which attracted much attention, as at that time it was probably the largest sign in New York. Dr. Brandreth had great faith in his pills, and I believe not without reason; for multitudes of
