CHAPTER 1
What Do People Need?
Why Is This Question Important?
When Should You Ask the Question?
Answering the Question with Experience Sampling
Other Questions Experience Sampling Helps Answer
STEP 1: Define the scope and phrase the experience sampling question.
STEP 2: Find research participants.
STEP 3: Decide how long it will take participants to answer.
STEP 4: Decide how many data points you need.
STEP 5: Choose a medium to send and collect data.
STEP 7: Set participant expectations.
STEP 8: Launch a pilot, then the study, and monitor responses.
STEP 11: Eyeball the data and identify themes.
Other Methods to Answer the Question
Why Is This Question Important?
When Should You Ask the Question?
Answering the Question with Interviewing and Personas
Other Questions Interviewing Helps Answer
STEP 2: Decide who, how, and where to interview.
STEP 3: Write a one-page plan.
STEP 5: Prepare the interview.
STEP 6: Prepare for data collection.
STEP 9: Conduct the interviews.
STEP 10: Analyze collected data.
STEP 11: Transform BS personas to personas.
Other Methods to Answer the Question
CHAPTER 3 How Do People Currently Solve a Problem?
Why Is This Question Important?
When Should You Ask the Question?
Answering the Question with Observation
