STEP 2: Prepare a field guide.
STEP 8: Collect data and pay attention.
STEP 10: Analyze and synthesize.
Other Methods to Answer the Question
CHAPTER 4 What Is the User’s Workflow?
Why Is This Question Important?
When Should You Ask the Question?
Answering the Question with a Diary Study
Other Questions a Diary Study Helps Answer
STEP 1: Choose diary type and structure.
STEP 2: Set up a data collection tool.
STEP 3: Carefully recruit eight research participants.
STEP 4: Prepare instructions and brief participants.
STEP 5: Launch the pilot and then the full study.
STEP 6: Prompt participants for the right data.
Other Methods to Answer the Question
CHAPTER 5 Do People Want the Product?
Why Is This Question Important?
Answering the Question with a Concierge MVP and Fake Doors Experiment
Why Concierge MVP and Fake Doors Experiments Work
Other Questions Concierge MVP and Fake Doors Experiments Help Answer
STEP 1: Choose an experiment type.
STEP 2: Design a Concierge MVP.
STEP 3: Find customers and pitch Concierge MVP.
STEP 4: Serve the Concierge MVP to customers.
STEP 5: Design a Fake Doors experiment.
STEP 6: Determine a Fake Doors threshold.
STEP 7: Make a decision and move on.
Other Methods to Answer the Question
Concierge MVP and Fake Doors Experiments Checklist
CHAPTER 6 Can People Use the Product?
Why Is This Question Important?
When Should You Ask the Question?
Answering the Question with Online Usability Testing
