Questions Online Usability Testing Helps Answer
STEP 1: Write a one-page plan.
STEP 2: Find 5 or 500 participants.
STEP 3: Phrase instructions, tasks, and questions.
STEP 5: Prepare a rainbow analysis spreadsheet.
STEP 7: Collaboratively analyze results.
Other Methods to Answer the Question
Online Usability Testing Checklist
CHAPTER 7 Which Design Generates Better Results?
Why Is This Question Important?
When You Should Ask the Question
Answering the Question with A/B Testing
Other Questions A/B Testing Helps Answer
STEP 1: Decide what to compare.
STEP 2: Compare pages, tasks, features, or elements with an A/B test.
STEP 3: Find research participants.
STEP 4: Evaluate if it’s a good time to test.
STEP 5: Determine what would be an actionable result.
STEP 6: Choose the tool, configure the test, and launch it.
STEP 8: Understand the results.
STEP 9: Understand “why,” not just “what.”
STEP 11: Decide what to test next.
Other Methods to Answer the Question
CHAPTER 8 How Do People Find Stuff?
Why Is This Question Important?
Answering the Question with Tree Testing, First-Click Testing, and Lostness Metric
Why Tree Testing, First-Click Testing, and Lostness Metric Work
Other Questions Tree Testing, First-Click Testing, and Lostness Metric Help Answer
STEP 1: Write a one-page plan.
STEP 2: Find 500 research participants.
STEP 3: State product navigation assumptions.
STEP 4: Phrase instructions, tasks, and questions.
STEP 5: Launch a tree testing study.
STEP 6: Analyze results and make a decision.
STEP 7: Launch a first-click test.
STEP 8: Analyze first-click results.
STEP 10: Make changes and re-evaluate.
