A Kind of Magic
Psychology and Design Belong Together
What Types of Products Benefit from Behavior Change?
Where Does Behavior Change Happen?
The Behavior Change Design Process
The Upshot: You Can Do Behavior Change Design
Heather Cole-Lewis and Building Toward Value
Mind Your Research P’s and Q’s
The Upshot: Metrics Tell Your Story
Cynthia Castro Sweet and Pragmatic Scientific Rigor
Whatever . . . I Do What I Want
Align Choices with What Really Matters
The Upshot: Let There Be Choice
Vic Strecher and the Meaning of Life
Aline Holzwarth on Fuel, Friction, and Feeling in Control 91
