extra work or rework?
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6. How sensitive must the Return on brand strategy be to cost?
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7. What would it cost to replace your technology?
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8. Are indirect costs charged to the Return on brand program?
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9. How frequently do you track Return on brand measures?
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10. How are measurements made?
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11. Where is it measured?
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12. Are there any easy-to-implement alternatives to Return on brand? Sometimes other solutions are available that do not require the cost implications of a full-blown project?
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13. How is progress measured?
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14. What are your customers expectations and measures?
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15. How do you prevent mis-estimating cost?
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16. What causes innovation to fail or succeed in your organization?
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17. Do you have a flow diagram of what happens?
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18. How can you reduce the costs of obtaining inputs?
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19. Which measures and indicators matter?
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20. What are the Return on brand key cost drivers?
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21. When a disaster occurs, who gets priority?
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22. Are you taking your company in the direction of better and revenue or cheaper and cost?
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23. What are the estimated costs of proposed changes?
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24. What are you verifying?
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25. How long to keep data and how to manage retention costs?
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26. How is performance measured?
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27. Did you tackle the cause or the symptom?
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28. How can you manage cost down?
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29. Do the benefits outweigh the costs?
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30. What are your key Return on brand organizational performance measures, including key short and longer-term financial measures?
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31. What does a Test Case verify?
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32. Why do you expend time and effort to implement measurement, for whom?
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33. Are there competing Return on brand priorities?
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34. Does the Return on brand task fit the client’s priorities?
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35. Who pays the cost?
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36. What is measured? Why?
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37. Are Return on brand vulnerabilities categorized and prioritized?
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38. What details are required of the Return on brand cost structure?
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39. What are the current costs of the Return on brand process?
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40. How do you verify Return on brand completeness and accuracy?
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41. When should you bother with diagrams?
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42. What is the cause of any Return on brand gaps?
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43. How do you verify your resources?
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44. Is there an opportunity to verify requirements?
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45. How can a Return on brand test verify your ideas or assumptions?
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46. Have you made assumptions about the shape of the future, particularly its impact on your customers and competitors?
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47. Who should receive measurement reports?
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48. What relevant entities could be measured?
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49. What would be a real cause for concern?
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50. Do you aggressively reward and promote the people who have the biggest impact on creating excellent Return on brand services/products?
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51. What are your primary costs, revenues, assets?
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52.
