href="#ulink_66932388-7ec1-5352-a3a8-f8b417bdb204">WEB SITES RELEVANT TO THIS CHAPTER
KEY TERMS
WHAT WOULD YOU DO?
REFERENCES
CHAPTER 20: Advice and Counsel
ATTORNEY
ACCOUNTANT
BANKER
SOURCES OF CAPITAL
ESTABLISHING BUSINESS CREDIT
INSURANCE
TECHNICAL CONSULTANTS
SOURCES OF INFORMATION AND ASSISTANCE
WEB SITES RELEVANT TO THIS CHAPTER
KEY TERMS
ORGANIZATIONS
WHAT WOULD YOU DO?
REFERENCE
CHAPTER 21: Preparing the Business Plan
THE BUSINESS PLAN
START‐UP COSTS
SETTING UP THE OFFICE
WEB SITES RELEVANT TO THIS CHAPTER
KEY TERMS
WHAT WOULD YOU DO?
CHAPTER 22: Business Formations
SOLE PROPRIETORSHIP
PARTNERSHIPS
LIMITED LIABILITY COMPANY (LLC)
CORPORATIONS
JOINT VENTURE
WEB SITES RELEVANT TO THIS CHAPTER
KEY TERMS
WHAT WOULD YOU DO?
REFERENCES
CHAPTER 23: Business Legal Filings and Licenses
BUSINESS LEGAL FILINGS
LICENSES
INCOME TAX BASICS
WEB SITES RELEVANT TO THIS CHAPTER
KEY TERMS
FILINGS
WHAT WOULD YOU DO?
REFERENCE
10 PART 7: Marketing for Success CHAPTER 24: Fundamentals of Marketing WHAT IS MARKETING? ONLINE MARKETING: AN OVERVIEW THE FOUR Ps OF MARKETING MARKETING ANALYSIS BRANDING TARGET MARKETING ESTABLISHING A NICHE MARKETING PLAN WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? REFERENCES CHAPTER 25: Promotional Tools PROMOTION PUBLIC RELATIONS PUBLICITY PRESS RELEASES TRADITIONAL MARKETING TOOLS: AN OVERVIEW PROPOSALS AS A MARKETING TOOL WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? REFERENCES CHAPTER 26: Marketing Online AN INTRODUCTION TO ONLINE MARKETING WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? REFERENCES CHAPTER 27: Selling Strategies WHAT IS SELLING? SELLING SERVICES VERSUS PRODUCTS SELLING TECHNIQUES THE SELLING PROCESS TYPES OF PRESENTATIONS THE INITIAL CLIENT INTERVIEW CLOSING TECHNIQUES PRESENTATION
