Video Drive Action
Improv with the CIO
What University Should I Attend?
Building a Business One YouTube Video at a Time
Have Fun with Your Videos
Audio Content Delivery through Podcasting
Hack the Entrepreneur Podcast Delivers New Clients for Host’s Consulting Business
Grammar Girl Podcast
Notes
7 The Content-Rich Website
Political Advocacy on the Web
Content: The Focus of Successful Websites
Reaching a Global Marketplace
Make Your Site Mobile Friendly
Putting It All Together with Content
Great Websites: More Art Than Science
Notes
8 Marketing and PR in Real Time
Real-Time Marketing and PR
John Green Thumps Tom Cruise
Develop Your Real-Time Mind-Set
Real-Time Blog Post Drives $1 Million in New Business
The Time Is Now
Snapchat for Business
Crowdsourced Support
Notes
9 Artificial Intelligence and Machine Learning for Marketing and PR
AI-Powered Marketing and PR
Your Marketing May Already Be AI-Powered
Find Ways for AI to Benefit Customers
Creating an AI Project
Making AI a Part of Your Marketing
Remaining Human in a World of AI
Notes
7 III Action Plan for Harnessing the Power of the New Rules 10 You Are What You Publish: Building Your Marketing and PR Plan What Are Your Organization’s Goals? Buyer Personas and Your Organization The Buyer Persona Profile How Beko Develops Products Global Consumers Are Eager to Buy Reaching Senior Executives The Importance of Buyer Personas in Web Marketing In Your Buyers’ Own Words What Do You Want Your Buyers to Believe? Developing Content to Reach Buyers Marketing Strategy Planning Template The New Rules of Measurement Asking Your Buyer for a Date Measuring the Power of Free What You Should Measure Stop Thinking of Content Creation as a Marketing Expense Stick to Your Plan Notes 11 Growing Your Business: How Marketing and PR Drive Sales It’s Time for a Sales Transformation How Web Content Influences the Buying Process Tips for Creating a Buyer-Centric Website Step 1: Sales Begin with Informational Content Step 2: A Friendly Nudge Step 3: Closing the Deal Triathlon Coach Delivers Content for All Ability Levels Salespeople as Content Curators Your Company’s Salesperson-in-Chief Educating Your Salespeople about the New Buying Process Registration or Not? Data from an E-Book Offer Close the Sale—Continue the Conversation Measure and Improve How a Content Strategy Grew Business by 50 Percent in One Year Notes 12 Strategies for Creating Awesome Content Ways to Get Your Information Out There How to Create Thoughtful Content How Raytheon Uses Journalists to Create Interesting Content Content Creation in Highly Regulated Industries Leveraging Thought Leaders outside Your Organization Who Wrote That Awesome White Paper? How Much Money Does Your Buyer Make?
