LiveLib.biz - Лайвлиб электронная библиотека
Toggle navigation
Главная
Авторы
Жанры
Издательства
Серии
The New Rules of Marketing and PR. David Meerman Scott
Чтение книги онлайн.
Новинки
Лучшее
Рекомендации
В начало
<
1
2
3
4
5
6
7
8
9
>
В конец
Читать онлайн книгу The New Rules of Marketing and PR - David Meerman Scott страница 5
Информация о книге:
Название:
Крылья распахнуть!
Автор:
David Meerman Scott
Жанр:
Маркетинг, PR, реклама
Серия:
Издательство:
John Wiley & Sons Limited
Скачать книгу
rel="nofollow" href="#u44364ae7-3c09-4233-a3be-4cd9a59f6870">Notes
13 How to Write for Your Buyers
An Analysis of Gobbledygook
Poor Writing: How Did We Get Here?
Effective Writing for Marketing and PR
The Power of Writing Feedback (from Your Blog)
Injecting Humor into Product Descriptions
Brand Journalism at Boeing
Notes
14 Social Networking as Marketing
Television’s Eugene Mirman Is Very Nice and Likes Seafood
How to Use Facebook to Market Your Product or Service
Increase Engagements with Facebook Groups
Check Out My LinkedIn Profile
Tweet Your Thoughts to the World
Social Networking and Personal Branding
The CIA Joins Twitter
The Sharing More Than Selling Rule
Connecting with Fans
How Amanda Palmer Raised a Million Dollars via Social Networking
Which Social Networking Site Is Right for You?
Nextdoor, the Social Network for Local Businesses
You Can’t Go to Every Party, So Why Even Try?
Optimizing Social Networking Pages
Integrate Social Media into an Offline Conference or Event
Build a Passionate Fan Base
Social Networking and Crisis Communications
Why Participating in Social Media Is Like Exercise
Notes
15 Blogging to Reach Your Buyers
What Should You Blog About?
Blogging Ethics and Employee Blogging Guidelines
Blogging Basics: What You Need to Know to Get Started
Bling Out Your Blog
Building an Audience for Your New Blog
Tag, and Your Buyer Is It
Cities That Blog
Blogging outside North America
What Are You Waiting For?
Notes
16 An Image Is Worth a Thousand Words
Photographs as Compelling Content Marketing
Images of Real People Work Better Than Inane Stock Photos
How to Market an Expensive Product with Original Photographs
Why I Love Instagram
Marketing Your Product with Photos on Instagram
Sharing with Pinterest
The Power of SlideShare for Showcasing Your Ideas
Infographics
Notes
17 Video and Podcasting Made Easy
Video and Your Buyers
Business-Casual Video
Stop Obsessing over Video Release Forms
Your Smartphone Is All You Need
Facebook Live Is Great for Real-Time Content Marketing
Video to Showcase Your Expertise
Getting Started with Video
Video Created for Buyers Generates Sales Leads
Podcasting 101
Notes
18 How to Use News Releases to Reach Buyers Directly
News Releases in a Web World
The New Rules of News Releases
If They Find You, They Will Come
Driving Buyers into the Sales Process
Developing Your News Release Strategy
Publishing News Releases through a Distribution Service
Reach Even More Interested Buyers with RSS Feeds
Simultaneously Publish Your News Releases to Your Website
The Importance of Links in Your News Releases
Focus on the Keywords and Phrases Your Buyers Use
If It’s Important Enough to Tell the Media, Tell Your Clients and Prospects, Too!
Notes
19 Your Newsroom: A Front Door for Much More Than the Media
Your Newsroom as (Free) Search Engine Optimization
Reaching
Скачать книгу
В начало
<
1
2
3
4
5
6
7
8
9
>
В конец