Pimenägemine. (Enamasti) Varjatud viisid, kuidas turundus meie aju ümber kujundab. Matt A. Johnson, Prince Ghuman
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10 Just nõnda juhtus autor Mattiga, kui ta elas Hiinas. Reisil Hangzhousse nautis ta väga hästi valmistatud einet ja maitseküllased road, eriti põhiroog, avaldasid talle tõsiselt muljet. Tahtmata ebaviisakas olla, kaevus ta enda ees olevasse lihasse, küsimata, millega tegu. Siis paljastas kolleeg talle, millest roog koosnes – hobusepõsest. Äkitselt maitses toit hoopis teisiti.
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