at what he thought the goods could and would bring, and would not deviate from it for any haggling, or to suit individual cases. Of course, he followed the fluctuations of the market, and marked his goods up or down in accordance with it; but no difference in the price was made to different people. Perhaps those who had some art in 'beating down' prices were offended, but people in general were pleased.
"The third principle he adopted was that of cash on delivery. It is said that his own early experience of buying on credit, and selling on credit, drove him to this rule.
"A fourth principle with him was to conduct business as business—not as sentiment. His aim was honorable profit, and he had no purpose of confusing it by extraneous considerations."
While still engaged in his first struggles in his little store, Mr. Stewart found himself called on to make arrangements to pay a note which would soon become due. It was for a considerable sum, and he had neither the money nor the means of borrowing it. It was a time when the mercantile community of New York regarded a failure to pay a note as a crime, and when such a failure was sure to bring ruin to any new man. Mr. Stewart knew this, and felt that he must act with greater resolution and daring than he had ever before exhibited, if he would save himself from dishonor. To meet the crisis he adopted a bold and skillful maneuver. He marked down every article in his store far below the wholesale price. This done, he had a number of handbills printed, announcing that he would sell off his entire stock of goods below cost, within a given time. He scattered these handbills broadcast through the city, and it was not long before purchasers began to flock to his store to secure the great bargains which his advertisements offered them. His terms were "cash," and he had little difficulty in selling. Purchasers found that they thus secured the best goods in the market at a lower figure than they had ever been offered before in New York, and each one was prompt to advise relatives and friends to avail themselves of the favorable opportunity. Customers were plentiful; the little Broadway store was thronged all day, and long before the expiration of the period he had fixed for the duration of his sales, Mr. Stewart found his shelves empty and his treasury full. He paid his note with a part of the money he had thus received, and with the rest laid in a fresh stock of goods. He was fortunate in his purchases at this time, for, as the market was extremely dull and ready money scarce, he, by paying cash, bought his goods at very low prices.
The energy, industry, patience, and business tact displayed by Mr. Stewart during these first years of his commercial life brought him their sure reward, and in 1828, just six years after commencing business, he found his little store too small and humble for the large and fashionable trade which had come to him. Three new stores had just been erected on Broadway, between Chambers and Warren Streets, and he leased the smallest of these and moved into it. It was a modest building, only three stories high and but thirty feet deep, but it was a great improvement on his original place. He was enabled to fill it with a larger and more attractive stock of goods, and his business was greatly benefited by the change. He remained in this store for four years, and in 1832 removed to a two-story building located on Broadway, between Murray and Warren Streets. Soon after occupying it, he was compelled, by the growth of his business, to add twenty feet to the depth of the store and a third story to the building. A year or two later a fourth story was added, and in 1837 a fifth story, so rapidly did he prosper.
His trade was now with the wealthy and fashionable class of the city. He had surmounted all his early difficulties, and laid the foundation of that splendid fortune which he has since won. The majority of his customers were ladies, and he now resolved upon an expedient for increasing their number. He had noticed that the ladies, in "shopping," were given to the habit of gossiping, and even flirting with the clerks, and he adopted the expedient of employing as his salesmen the handsomest men he could procure, a practice which has since become common. The plan was successful from the first. Women came to his store in greater numbers than before, and "Stewart's nice young men" were the talk of the town.
The great crisis of 1837 found Mr. Stewart a prosperous and rising man, and that terrible financial storm which wrecked so many of the best of the city firms did not so much as leave its mark on him. Indeed, while other men were failing all around him, he was coining money. It had always been his habit to watch the market closely, in order to profit by any sudden change in it, and his keen sagacity enabled him to see the approach of the storm long before it broke, and to prepare for it.
He at once marked down all his goods as low as possible, and began to "sell for cost," originating the system which is now so popular. The prices were very low, and the goods of the best quality. Every body complained of the hard times, and all were glad to save money by availing themselves of "Stewart's bargains." In this way he carried on a retail cash trade of five thousand dollars per day in the midst of the most terrible crisis the country has ever seen. Other merchants were reduced to every possible expedient, and were compelled to send their goods to auction to be sold for what they would bring, so great was their need of ready money. Stewart attended all these auctions regularly, and purchased the goods thus offered. These he sold rapidly by means of his "cost system," realizing an average profit of forty per cent. It is said that he purchased fifty thousand dollars worth of silks in this way, and sold the whole lot in a few days, making a profit of twenty thousand dollars on the transaction. Thus he not only passed through the "crisis," but made a fortune in the midst of it.
From that time to the present day his march to fortune has been uninterrupted. Nearly a quarter of a century ago he purchased the property which is now the site of his wholesale store, and commenced to erect the splendid marble warehouse which he still occupies. His friends were surprised at his temerity. They told him it was too far up town, and on the wrong side of Broadway, but he quietly informed them that a few years would vindicate his wisdom, and see his store the center of the most flourishing business neighborhood of New York. His predictions have been more than realized.
He moved into his new store in 1846, and continued to expand and enlarge his business every year. Some years ago he purchased the old Ninth-Street Dutch Church and the lots adjacent to it, comprising the entire block lying between Ninth and Tenth Streets, Broadway and Fourth Avenue. When he found the retail trade going up town, and deserting its old haunts below Canal Street, he erected a fine iron building at the corner of Broadway and Tenth Street, to which he removed the retail department of his business, continuing his wholesale trade at his old store on Chambers Street. This new "upper store" has increased with the business. The building now covers the entire block upon which it is erected, and is the largest, most complete, and magnificent establishment of its kind in the world.
Though he took no active part in politics, he was too much interested in public affairs, by reason of his immense wealth, not to watch them closely. He was satisfied, some time before our late troubles began, that war must come, and quietly made contracts with nearly all the manufacturers for all their productions for a considerable period of time. Accordingly, when the war did come, it was found that nearly all the articles of clothing, blankets, etc., needed for the army had been monopolized by him. His profits on these transactions amounted to many millions of dollars, though it should be remarked that his dealings with the Government were characterized by an unusual degree of liberality. The gains thus realized by him more than counterbalanced the losses he sustained by the sudden cessation of his Southern trade.
Fifty years have now passed away since the young school-teacher landed in New York, and he stands to-day at the head of the mercantile interests of the New World. In the half-century which has elapsed since then, he has won a fortune which is variously estimated at from twenty-five to forty millions of dollars. He has gained all this wealth fairly, not by trickery and deceit, or even by a questionable honesty, but by a series of mercantile transactions the minutest of which bears the impress of his sterling integrity, and by a patience, energy, tact, and genius of which few men are possessed. Surely, then, it must be a proud thought to him that he has done all this himself, by his own unaided efforts, and that amid all his wonderful success there does not rest one single stain upon his good name as a man or a merchant.
It is said that
