$10.00 an acre. Near the public highway he built a unique log house to which he attached a large dining room. Near the house he put in a gasoline filling station. He built a dozen single-room log houses along the road, these he rented out to tourists at $3.00 a night, each. The dining room, gasoline filling station and log houses brought him a net income of $15,000.00 the first year. The next year he extended his plan by adding fifty more log houses, of three rooms each, which he now rents out as summer country homes to people in a near-by city, at a rental of $150.00 each for the season.
The building material cost him nothing, for it grew on his land in abundance (that same land which the college president believed to be worthless).
Moreover, the unique and unusual appearance of the log bungalows served as an advertisement of the plan, whereas many would have considered it a real calamity had they been compelled to build out of such crude materials.
Less than five miles from the location of these log houses this same man purchased an old worked-out farm of 150 acres, for $25.00 an acre, a price which the seller believed to be extremely high.
By building a dam, one hundred feet in length, the purchaser of this old farm turned a stream of water into a lake that covered fifteen acres of the land, stocked the lake with fish, then sold the farm off in building lots to people who wanted summering places around the lake. The total profit realized from this simple transaction was more than $25,000.00, and the time required for its consummation was one summer.
Yet this man of vision and imagination was not “educated” in the orthodox meaning of that term.
Side note: When you lose your sense of humor, get a job running an elevator, because your life will be a series of UPS and DOWNS, anyway.
Let us keep in mind the fact that it is through these simple illustrations of the use of organized knowledge that one may become educated and powerful.
In speaking of the transaction here related, the college president who sold the fifty acres of worthless (?) land for $500.00 said:
“Just think of it! That man, whom most of us might call ignorant, mixed his ignorance with fifty acres of worthless land and made the combination yield more yearly than I earn from five years of application of so-called education.”
* * * * *
There is an opportunity, if not scores of them, in every State in America, to make use of the idea here described. From now on make it your business to study the lay of all land you see that is similar to that described in this lesson, and you may find a suitable place for developing a similar moneymaking enterprise. The idea is particularly adaptable in localities where bathing beaches are few, as people naturally like such conveniences.
The automobile has caused a great system of public highways to be built throughout the United States. On practically every one of these highways there is a suitable spot for a “Cabin City” for tourists which can be turned into a regular money-making mint by the man with the IMAGINATION and SELF-CONFIDENCE to do it.
There are opportunities to make money all around you. This course was designed to help you “see” these opportunities, and to inform you how to make the most of them after you discover them.
WHO CAN PROFIT MOST BY THE LAW OF SUCCESS PHILOSOPHY?
RAILROAD OFFICIALS who want a better spirit of co-operation between their trainmen and the public they serve.
SALARIED PEOPLE who wish to increase their earning power and market their services to better advantage.
SALESPEOPLE who wish to become masters in their chosen field. The Law of Success philosophy covers every known law of selling, and includes many features not included in any other course.
INDUSTRIAL PLANT MANAGERS who understand the value of greater harmony among their employees.
RAILROAD EMPLOYEES who wish to establish records of efficiency which will lead to more responsible positions, with greater pay.
MERCHANTS who wish to extend their business by adding new customers. The Law of Success philosophy will help any merchant increase his business by teaching him how to make a walking advertisement of every customer who comes into his store.
AUTOMOBILE AGENTS who wish to increase the selling power of their salesmen. A large part of the Law of Success course was developed from the life-work and experience of the greatest automobile salesman living, and it is therefore of unusual help to the Sales Manager who is directing the efforts of Automobile Salesmen.
LIFE INSURANCE AGENTS who wish to add new policy-holders and increase the insurance on present policy-holders. One Life Insurance Salesman, in Ohio, sold a Fifty Thousand Dollar policy to one of the officials of the Central Steel Company, as the result of but one reading of the lesson on “Profiting by Failures.” This same salesman has become one of the star men of the New York Life Insurance Company’s staff, as the result of his training in the Fifteen Laws of Success.
SCHOOL TEACHERS who wish to advance to the top in their present occupation, or who are looking for an opportunity to enter the more profitable field of business as a life-work.
STUDENTS, both College and High School, who are undecided as to what field of endeavor they wish to enter as a life-work. The Law of Success course covers a complete Personal Analysis service which helps the student of the philosophy to determine the work for which he or she is best fitted.
BANKERS who wish to extend their business through better and more courteous methods of serving their clients.
BANK CLERKS who are ambitious to prepare themselves for executive positions in the field of banking, or in some commercial or industrial field.
PHYSICIANS and DENTISTS who wish to extend their practice without violating the ethics of their profession by direct advertising. A prominent physician has said that the Law of Success course is worth $1,000.00 to any professional man or woman whose professional ethics prevent direct advertising.
PROMOTERS who wish to develop new and heretofore unworked combinations in business or industry. The principle described in this Introductory Lesson is said to have made a small fortune for a man who used it as the basis of a real estate promotion.
REAL ESTATE MEN who wish new methods for promoting sales. This Introductory Lesson contains a description of an entirely new real-estate promotion plan which is sure to make fortunes for many who will put it to use. This plan may be put into operation in practically every State. Moreover, it may be employed by men who never promoted an enterprise.
FARMERS who wish to discover new methods of marketing their products so as to give them greater net returns, and those who own lands suitable for subdivision promotion under the plan referred to at the end of this Introductory Lesson. Thousands of farmers have “gold mines” in the land they own which is not suitable for cultivation, which could be used for recreation and resort purposes, on a highly profitable basis.
STENOGRAPHERS and BOOKKEEPERS who are looking for a practical plan to promote themselves into higher and better paying positions. The Law of Success course is said to be the best course ever written on the subject of marketing personal services.
PRINTERS who want a larger volume of business and more efficient production as the result of better cooperation among their own employees.
DAY LABORERS who have the ambition to advance into more responsible positions, in work that has greater responsibilities and
