which must be removed before the goal can be reached. One of the most detrimental of these obstacles is that of unfortunate alliance with minds which do not harmonize. In such cases the alliance must be broken or the end is sure to be defeat and failure.
The man who has mastered the six basic fears, one of which is the Fear of Criticism, will have no hesitancy in taking what may seem to the more convention-bound type of mind to be drastic action when he finds himself circumscribed and bound down by antagonistic alliances, no matter of what nature or with whom they may be.
It is a million times better to meet and face criticism than to be dragged down to failure and oblivion on account of alliances which are not harmonious, whether the alliances be of a business or social nature.
To be perfectly frank, the author is here justifying divorce, when the conditions surrounding marriage are such that harmony cannot prevail. This is not intended to convey the belief that lack of harmony may not be removed through other methods than that of divorce; for there are instances where the cause of antagonism may be removed and harmony established without taking the extreme step of divorce.
Side note: If you cannot do great things yourself, remember that you may do small things in a great way.
While it is true that some minds will not blend in a spirit of harmony, and cannot be forced or induced to do so, because of the chemical nature of the individuals’ brains, DO NOT BE TOO READY TO CHARGE THE OTHER PARTY TO YOUR ALLIANCE WITH ALL THE RESPONSIBILITY OF LACK OF HARMONY—REMEMBER, THE TROUBLE MAY BE WITH YOUR OWN BRAIN!
Remember, also, that a mind which cannot and will not harmonize with one person or persons may harmonize perfectly with other types of minds. Discovery of this truth has resulted in radical changes in methods of employing men. It is no longer customary to discharge a man because he does not fit in the position for which he was originally hired. The discriminating leader endeavors to place such a man in some other position, where, it has been proved more than once, misfits may become valuable men.
The student of this course should be sure that the principle described as the “Master Mind” is thoroughly understood before proceeding with the remaining lessons of the course. The reason for this is the fact that practically the entire course is closely associated with this law of mind operation.
If you are not sure that you understand this law, analyze the record of any man who has accumulated a great fortune, and you will find that they have either consciously, or unconsciously employed the “Master Mind” principle.
You cannot spend too much time in serious thought and contemplation in connection with the law of the “Master Mind,” for the reason that when you have mastered this law and have learned how to apply it new worlds of opportunity will open to you.
This Introductory Lesson, while not really intended as a separate lesson of the Law of Success course, contains sufficient data to enable the student who has an aptitude for selling to become a Master Salesman.
Any sales organization may make effective use of the law of the “Master Mind” by grouping the salesmen in groups of two or more people who will ally themselves in a spirit of friendly co-operation and apply this law as suggested in this lesson.
An agent for a well known make of automobile, who employs twelve salesmen, has grouped his organization in six groups of two men each, with the object of applying the law of the “Master Mind,” with the result that all the salesmen have established new high sales records.
This same organization has created what it calls the “One-A-Week Club,” meaning that each man belonging to the Club has averaged the sale of one car a week since the Club was organized.
The results of this effort have been surprising to all!
Each man belonging to the Club was provided with a list of 100 prospective purchasers of automobiles. Each salesman sends one postal card a week to each of his 100 prospective purchasers, and makes personal calls on at least ten of these each day.
Each postal card is confined to the description of but one advantage of the automobile the salesman is selling, and asks for a personal interview.
Interviews have increased rapidly, as have, also, sales!
The agent who employs these salesmen has offered an extra cash bonus to each salesman who earns the right to membership in the “One-A-Week Club” by averaging one car a week.
The plan has injected new vitality into the entire organization. Moreover, the results of the plan are showing in the weekly sales record of each salesman.
A similar plan could be adopted very effectively by Life Insurance Agencies. Any enterprising General Agent might easily double or even triple the volume of his business, with the same number of salesmen, through the use of this plan.
Practically no changes whatsoever would need to be made in the method of use of the plan. The Club might be called the “Policy-A-Week Club,” meaning that each member pledged himself to sell at least one policy, of an agreed minimum amount, each week.
The student of this course who has mastered the second lesson, and understands how to apply the fundamentals of that lesson (A Definite Chief Aim) will be able to make much more effective use of the plan here described.
It is not suggested or intended that any student shall undertake to apply the principles of this lesson, which is merely an Introductory Lesson, until he has mastered at least the next five lessons of the Law of Success course.
The main purpose of this Introductory Lesson is to state some of the principles upon which the course is founded. These principles are more accurately described, and the student is taught in a very definite manner how to apply them, in the individual lessons of the course.
The automobile sales organization referred to in this summary meets at luncheon once a week. One hour and a half is devoted to luncheon and to the discussion of ways and means of applying the principles of this course. This gives each man an opportunity to profit by the ideas of all the other members of the organization.
Two tables are set for the luncheon.
At one table all who have earned the right to membership in the One-A-Week Club are seated. At the other table, which is serviced with tinware instead of china, all who did not earn the right to membership in the Club are seated. These, needless to say, become the object of considerable good-natured chiding from the more fortunate members seated at the other table.
Side note: A winner never quits, and a quitter never wins!
It is possible to make an almost endless variety of adaptations of this plan, both in the field of automobile salesmanship and in other fields of selling.
The justification for its use is that it pays!
It pays not only the leader or manager of the organization, but every member of the sales force as well.
This plan has been briefly described for the purpose of showing the student of this course how to make practical application of the principles outlined in this course.
The final acid test of any theory or rule or principle is that it will ACTUALLY WORK! The law of the “Master Mind” has been proved sound because it WORKS.
If you understand this law you are now ready to proceed with Lesson Two, in which you will be further and much more deeply initiated in the application of the principles described
