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How to Create a Blog
Creating Content for Blog Posts
Getting Comments on Blog Posts
Regarding Trolls
Blog Shortcuts
WordPress Post Types
Author Blog Promotion Strategies
Measure Your Blog Results to Understand Your Audience
Link Your Blog to Your Social Sites
Checklist, Step 2: Blog
Success Spotlight: Waterside Client Andy Rathbone
Chapter 3: Twitter: The Instant Handshake
Why Twitter Is Important
Best Practices
Twitter Defined
Twitter Strategy
Before You Send Your First Tweet …
Getting Started on Twitter
Customize Your Profile Page
Plan, Write, and Automate Your Twitter Posts
Start Posting on Twitter
Tweet Types
Automating Your Posts with HootSuite
First Steps on Twitter
Posting
Hosting Twitter Chats
Organizing Your Twitter Chats
Checklist, Step 3: Twitter
Success Spotlight: Waterside Client Susie Cox
Chapter 4: Google+: More Than a Social Network
Why Google Is Important to Authors
Keeping Control of Your Blog and Social Identity
Use Google+ and Google Authorship
Join Google+
Craft Your Google+ Profile
Set Up Your Profile
Add Your Profile and Cover Photos
Link Google+ to Your Author Website
Use Google+ Circles
Circle People in Google+
Who to Circle
Others Who Circle You in Google+
Join Communities
Creating a Community
Best Practices for Interacting on Google+
Show Approval: Three Levels of Enthusiasm
(+1) a Post or Comment
Comment on Others’ Posts
Share Others’ Posts
Strategy for Posting on Google+
Automate Your Google+ Posts
Connect Your Content Through Google Authorship
Google Author Rank
Setting Up Google Authorship
More Google+ Features
Reading and Posting Tools
Google Events
Google Hangouts
Mobile App for Google+
Google Services Beyond Google+
Google AdWords
Google Alerts
Google Analytics
Connecting Your Google+ Account to Your Website
Checklist, Step 4: Google
Success Spotlight: Waterside Client Dave Taylor
Chapter 5: Your Author Brand and Book on Facebook
Along Comes Facebook
Why Facebook Is Necessary for Authors
Your Facebook Profile
Your Facebook Pages
Set Up Your Author Page
