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Add a Profile Picture and Description to Your Author Page
Adding Content to Your Author Page
Buying Ads on Your Author Page
Set Up Your Facebook Book Page
Book Page Photo and Banner
Postings on Your Book Page
Book Page Description
Book Page Links
Book Page Connections
Developing Your Facebook Strategy
Posting to Your Pages
Embedding Facebook Posts in Your Blog
Facebook Best Practices
Join Facebook Groups
Create a Facebook Group
Set Up Your Group
Share with Your Group
How to Be a Group Administrator
Planning an Event
Mobile Apps
Checklist, Step 5: Facebook
Success Spotlight: Waterside Client Kellyann Petrucci
Chapter 6: Using LinkedIn: Not Only an Online Résumé
Definition of LinkedIn
Why LinkedIn Is Important to Authors
Creating and Optimizing Your LinkedIn Author Profile
Getting Started
How to Increase LinkedIn Connections
Finding People on LinkedIn
How to Join LinkedIn Groups
Update Your LinkedIn Profile Regularly
Articles to Repost
LinkedIn Strategies
LinkedIn Ads
Best Practices of LinkedIn Networking
Benefits of LinkedIn Premium Accounts
Checklist, Step 6: LinkedIn
Success Spotlight: Waterside Client Ed Tittel
Chapter 7: Inform, Educate, and Entertain: The Power of Personal Appearances
Short Talk vs. Long Speech
Personal Appearance Options
Advantages of Live Personal Appearances
Personal Appearances Strategy
Personal Appearance Opportunities
TV and Internet Interview Opportunities
Best Practices for Teaching and Training
The Simple Course Format
Teaching and Training Strategy
Get Speaking Practice
Types of Online Teaching and Training
Creating a Webcast
How to Create a Teleseminar
How to Create a Webinar
Types of Live Teaching
Live Speaking Strategy
The Simple Author Short Speech Format
Checklist, Step 7: Personal Appearances
Success Spotlight: Waterside Client Jay Elliot
Chapter 8: Create Your Article Bank: Original, Excerpted, Repurposed Variations
Everyone Is Now a Journal Publisher on the Web
Advantages to Writing Articles
Choosing Topics for Original Articles
Types of Articles
Article-Writing Strategy
Always Include Your Byline
Best Practices for Web Article Style
Generating Content for Articles
Reprinting Original Content
Repurposing Original Content
Spinning Off Content for Different Audiences
First Stop for Publishing Articles: Blogs
Guest Blogging
Second Stop for Publishing Articles: Publications Seeking Content
Magazines
Newspapers
Huffington Post
Helium
