Create Your Book Site in WordPress
How to Create Your Press Room and Other Pages
Adding a Navigation Menu
Linking to Booksellers
Checklist, Step 11: Book Website
Success Spotlight: Waterside Client Tee Morris
Chapter 12: Amazon.com—Your Author Toolbox and World’s Largest Online Bookstore
Reasons Readers Flock to Amazon
Reasons to Use Amazon Author Central
Create Your Author Central Page
Adding Site Updates and Twitter Feeds to Your Author Page
Maintaining Your Author Page
Editing Book Details and Adding New Books
Link Your Author Website to Author Central
Amazon Book Reviews
Managing Amazon Reviews
Connecting Your Site to Amazon
Signing Up with Amazon Associates
Adding Associate Links on Your Site
Amazon Strategy #1: Connect with Your Readers on Your Author Page
Author Page Discussions
Join Amazon Customer Communities
Amazon Strategy #2: Create Listmania Lists
How to Create a Listmania List
Look Into Your Sales
Amazon Sales Rank
Join Search Inside the Book
Amazon Bestseller Campaign
More Tools
Checklist, Step 12: Amazon’s Author Toolbox
Success Spotlight: Waterside Client John C. Havens
Chapter 13: Motivate Your Audience to Talk About You: Book Reviews
Why Reviews Are Critical
How to Ensure Reviews: Build Your Audience in Advance
Motivating Readers to Talk About Your Book
Strategy for Managing Negative Reviews
Best Practices for Getting Reviews
Avoid Fake Reviews
Send Out Free Copies
Contact Everyone Who Is a Potential Reviewer for Your Book
Other Online Book Review Sites
Goodreads
Signing Up for the Goodreads Author Program
Your Author Dashboard
Adding Images and Videos
Connecting with Your Website and Blog
Connecting with Facebook
Participating in Groups
Giveaways
Shelfari
Connecting Shelfari to Amazon
Your Shelfari Author Page
Connecting with Your Website and Other Networks
Participating in Groups and Other Community Activities
LibraryThing
Becoming a LibraryThing Author
Connecting with Your Website and Other Networks
Groups on LibraryThing
Giveaways
Red Room
Becoming a Red Room Author
Completing Your Red Room Profile
Connect with Your Website and Blog
Connect with Facebook and Twitter
Create and Manage Content on Red Room
Review Others’ Books
Incorporate Reviews Into Your Author Platform
Checklist, Step 13: Reviews
Success Spotlight: Waterside Client David Busch
Chapter 14: The Celebration Announcement: Launch Parties and Virtual Tours
Advantages to Holding Your Book Launch Party
Live Book Launch Party Strategy
Steps to Prepare Your Live Book Launch Party
A Simple One-Hour Book Launch Party Format
The Virtual Book Launch Tour
Advantages of a Virtual Book Launch “Tour”
Strategy for Virtual Book Launch
