Build Your Author Platform. Carole Jelen

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Build Your Author Platform - Carole Jelen

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Need to Get Your First Byline? A Few Ideas

       Article Directories

       eHow and Other Demand Media Sites

       Additional Online Tools

       Checklist, Step 8: Article Bank

       Success Spotlight: Waterside Client Bob LeVitus

       Chapter 9: Finding Your Voice: Radio, Podcasts, and More Audio Adventures

       Your First Audio: Record a Sound Clip for Your Author Website

       Planning Your First Recording

       Record with Free Software

       Upload Your File to Your Site

       Pitching Local Talk Shows

       The Pitch

       When You’re Booked

       Pitching Larger Radio Stations

       The Top Book Radio Programmer: NPR

       Finding Other National Radio Shows

       Finding Online Podcast Interview Opportunities

       iTunes Store Podcasts

       Other Podcast Directories

       Live Podcast Radio at BlogTalkRadio

       Linking Up with Podcast Hosts

       Making Your Own Online Radio Station (Podcast)

       Finding Podcast Guests

       Using BlogTalkRadio

       Making a BTR Test Show

       Going Live on BTR

       Using Spreaker.com to Create and Broadcast Your Show

       Making a Spreaker Test Broadcast

       Going Live on Spreaker

       Posting your Podcast Episodes to Your Website

       Getting Your Podcast in the Directories

       iTunes

       Stitcher SmartRadio

       How to Use Your Book Cover as Your Podcast Logo

       Checklist, Step 9: Audio

       Success Spotlight: Waterside Client Thom Hartmann

       Chapter 10: Video: Book Trailers, YouTube, Linking, and More

       The Rise of YouTube

       More Reasons to Make Video Part of Your Platform

       Author Video Strategy

       Making a Book Trailer

       Find Models

       The Simple Interview Book Trailer Format

       Make a Simple “Storyboard” on Paper

       Prepare the Media Types That Fit Your Book

       Choose Your Software

       Importing Sound and Images to Movie Maker

       Importing Sound and Images to iMovie

       Record Video Clips of Yourself with your (Web) Camera

       Combining All the Parts: Edit Your Video

       Uploading Your Videos

       Tagging Your Videos

       Creating Your Own Connected YouTube Channel

       Uploading your Videos to YouTube

       Embedding Your Site Information on Your Uploaded Videos

       Uploading Your Videos to Vimeo

       Setting Up Your Vimeo Account

       Vimeo Helps Make Your Video

       Finding Community: Vimeo Groups

       Linking Your Vimeo Videos

       Video Blogging

       Video Interviews

       Checklist, Step 10: Video

       Success Spotlight: Waterside Client Dr. Brian Alman

       Chapter 11: Publish a Book Website to Attract More Audience

       Think Like a Publisher

       Create a Website for Each Book

       Reason # 1: Multiple Sites Enable Readers to Find Your Book by Its Title and by Keywords

       Reason #2: Your Book Website Doubles as an Online Bookstore

       Reason #3: Your Book Website Is an Information Kiosk for Booksellers

       Book Clubs, Booksellers, and Your Book Site

       Choose a Model Book Site

       Solve Needs to Attract Audience

       A Simple Format for Your Book Website

       Book Website Content Strategy

       Best Practices in Creating Book Website Content

      

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