Build Your Author Platform. Carole Jelen
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Article Directories
eHow and Other Demand Media Sites
Additional Online Tools
Checklist, Step 8: Article Bank
Success Spotlight: Waterside Client Bob LeVitus
Chapter 9: Finding Your Voice: Radio, Podcasts, and More Audio Adventures
Your First Audio: Record a Sound Clip for Your Author Website
Planning Your First Recording
Record with Free Software
Upload Your File to Your Site
Pitching Local Talk Shows
The Pitch
When You’re Booked
Pitching Larger Radio Stations
The Top Book Radio Programmer: NPR
Finding Other National Radio Shows
Finding Online Podcast Interview Opportunities
iTunes Store Podcasts
Other Podcast Directories
Live Podcast Radio at BlogTalkRadio
Linking Up with Podcast Hosts
Making Your Own Online Radio Station (Podcast)
Finding Podcast Guests
Using BlogTalkRadio
Making a BTR Test Show
Going Live on BTR
Using Spreaker.com to Create and Broadcast Your Show
Making a Spreaker Test Broadcast
Going Live on Spreaker
Posting your Podcast Episodes to Your Website
Getting Your Podcast in the Directories
iTunes
Stitcher SmartRadio
How to Use Your Book Cover as Your Podcast Logo
Checklist, Step 9: Audio
Success Spotlight: Waterside Client Thom Hartmann
Chapter 10: Video: Book Trailers, YouTube, Linking, and More
The Rise of YouTube
More Reasons to Make Video Part of Your Platform
Author Video Strategy
Making a Book Trailer
Find Models
The Simple Interview Book Trailer Format
Make a Simple “Storyboard” on Paper
Prepare the Media Types That Fit Your Book
Choose Your Software
Importing Sound and Images to Movie Maker
Importing Sound and Images to iMovie
Record Video Clips of Yourself with your (Web) Camera
Combining All the Parts: Edit Your Video
Uploading Your Videos
Tagging Your Videos
Creating Your Own Connected YouTube Channel
Uploading your Videos to YouTube
Embedding Your Site Information on Your Uploaded Videos
Uploading Your Videos to Vimeo
Setting Up Your Vimeo Account
Vimeo Helps Make Your Video
Finding Community: Vimeo Groups
Linking Your Vimeo Videos
Video Blogging
Video Interviews
Checklist, Step 10: Video
Success Spotlight: Waterside Client Dr. Brian Alman
Chapter 11: Publish a Book Website to Attract More Audience
Think Like a Publisher
Create a Website for Each Book
Reason # 1: Multiple Sites Enable Readers to Find Your Book by Its Title and by Keywords
Reason #2: Your Book Website Doubles as an Online Bookstore
Reason #3: Your Book Website Is an Information Kiosk for Booksellers
Book Clubs, Booksellers, and Your Book Site
Choose a Model Book Site
Solve Needs to Attract Audience
A Simple Format for Your Book Website
Book Website Content Strategy
Best Practices in Creating Book Website Content