A Companion to Motion Pictures and Public Value. Группа авторов

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based on my own experience, how that aspect of the environment would present itself.

      Film and the Appreciative Shift

      Like poverty of representation, the appreciative shift is a genuine concern, historical and contemporary, for the mediated appreciation of nature. Indeed, it would be naïve to think that we could have any interesting representation of nature that presented nature purely “as it is,” and whose appreciation lacked any human, interpretive element. Nonetheless, even in the genres of landscape painting and photography, the shift to this human element is rarely total. As noted earlier, Ansel Adams’ photograph of Half Dome puts compositional elements to the fore, but it nonetheless does present features of Half Dome, and these features are part of what we appreciate. In general, images can sustain interest in both their compositional, artistic elements and their depicted subjects: Jerrold Levinson’s analysis of erotic art offers a helpful analogy here. Levinson (2005) describes erotic art precisely in terms of attention shifting between the artistic composition of the image and its suggestive subject matter. Indeed, for Levinson this constant interplay is part of the distinctive appeal of erotic art, and surely much artistic nature photography and landscape painting involves a similar interplay between content and image.

      Even with respect to genres such as landscape painting and photography, then, the danger of the appreciative shift has been exaggerated. But this exaggeration is furthered by a narrow focus on these particular media. Once again, other art forms provide a different perspective.

      It may be objected that, in the context of film, the appreciative shift is no less prevalent, but only takes a different form. Although a film may purport to document the life of an animal, in fact what is shown may be a narrative contrived by the filmmakers, and driven more by ideology or dramatic necessity than anything to do with the subject. However, although the history of nature film furnishes many examples of this approach (see Mitman 1999; Bousé 2000), it is hardly an inherent feature of the art form, much less an ideal for it. It is true that due to the many practical and ethical obstacles with filming animals, cinematic representations of them require a high degree of construction, and the use of techniques of dramatization, re-enactment and editing. So what we see in a nature documentary is almost never something that “actually happened” just as it is represented on screen. But that does not entail that what is appreciated when viewing such a film is not the look, behavior and life cycle of the animals represented.

      Appreciative Aptness, Film, and Generative Mediation

      The most obvious way to understand what makes a representation appreciatively apt, implicit in our discussion to this point, is in terms of its allowing us to experience properties of its subject in roughly the way we would when directly experiencing it. For instance, a recording of a vocal performance seems appreciatively apt insofar as it allows us to experience heard qualities approximating those of the original performance (pitch, volume, and so on). Call this the experiential accuracy account of appreciative aptness. Another way to put it is that representations are appreciatively apt insofar as they are documentary, providing an experience of the object that mirrors the way a hypothetical perceiver would directly experience it.

      But while intuitive, this account is too narrow. For a representation may be appreciatively apt, not because it accurately captures our direct perceptual experience of a natural object, but rather because it creates a new way in which we can experience properties of that object, and so appreciate it. Rather than being merely documentary of our experience of nature, it can also be generative of experiences of nature that we could not otherwise have.

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